101 consejos y estrategias de facebook marketing para tu empresa spanish edition

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Marketing

Author : Gary Armstrong
ISBN : 0273713957
Genre : Marketing
File Size : 22. 61 MB
Format : PDF
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Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

Steve Jobs

Author : Walter Isaacson
ISBN : 9781451648539
Genre : Biography & Autobiography
File Size : 87. 82 MB
Format : PDF
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Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, competitors, and colleagues to offer a look at the co-founder and leading creative force behind the Apple computer company.

Marketing 3 0

Author : Philip Kotler
ISBN : 0470609796
Genre : Business & Economics
File Size : 33. 56 MB
Format : PDF, ePub, Docs
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 72. 18 MB
Format : PDF, ePub, Mobi
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Intercourse

Author : Andrea Dworkin
ISBN : 0786722363
Genre : Social Science
File Size : 62. 99 MB
Format : PDF, ePub
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Andrea Dworkin, once called "Feminism’s Malcolm X,” has been worshipped, reviled, criticized, and analyzed-but never ignored. The power of her writing, the passion of her ideals, and the ferocity of her intellect have spurred the arguments and activism of two generations of feminists. Now the book that she’s best known for-in which she provoked the argument that ultimately split apart the feminist movement-is being reissued for the young women and men of the twenty-first century. Intercourse enraged as many readers as it inspired when it was first published in 1987. In it, Dworkin argues that in a male supremacist society, sex between men and women constitutes a central part of women’s subordination to men. (This argument was quickly-and falsely-simplified to "all sex is rape” in the public arena, adding fire to Dworkin’s already radical persona.) In her introduction to this twentieth-anniversary edition of Intercourse, Ariel Levy, the author of Female Chauvinist Pigs, discusses the circumstances of Dworkin’s untimely death in the spring of 2005, and the enormous impact of her life and work. Dworkin’s argument, she points out, is the stickiest question of feminism: Can a woman fight the power when he shares her bed?

Playing To Win

Author : Alan G. Lafley
ISBN : 9781422187395
Genre : Business & Economics
File Size : 60. 62 MB
Format : PDF, ePub, Mobi
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Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

El Mensajero Millonario

Author : Brendon Burchard
ISBN : 9781451671858
Genre : Self-Help
File Size : 67. 44 MB
Format : PDF
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YOU CAN LIGHT THE WAY FOR OTHERS. In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story and experience have greater importance and market value than you probably ever dreamed. You are here to make a difference in this world. The best way to do that is to package your knowledge and advice (on any topic, in any industry) to help others succeed. You can get paid for sharing your advice and how-to information, and in the process you can build a lucrative business and a profoundly meaningful life. In The Millionaire Messenger, legendary expert trainer Brendon Burchard pulls back the curtains on the advice industry and shows you a simple 10-step plan for making an impact and an income with what you know. The lessons you’ve learned in life and business are about to become your greatest asset—and your greatest legacy.

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