blue ocean strategy how to create uncontested market space and make competition irrelevant

Download Book Blue Ocean Strategy How To Create Uncontested Market Space And Make Competition Irrelevant in PDF format. You can Read Online Blue Ocean Strategy How To Create Uncontested Market Space And Make Competition Irrelevant here in PDF, EPUB, Mobi or Docx formats.

Blue Ocean Strategy Expanded Edition

Author : W. Chan Kim
ISBN : 9781625274496
Genre : Business & Economics
File Size : 63. 27 MB
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Blue Ocean Strategy Expanded Edition

Author : W. Chan Kim
ISBN : 9781625274502
Genre : Business & Economics
File Size : 81. 62 MB
Format : PDF, ePub
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The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: • A new preface by the authors: Help! My Ocean Is Turning Red • Updates on all cases and examples in the book, bringing their stories up to the present time • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Blue Ocean Strategy

Author : W. Chan Kim
ISBN : 9781422147986
Genre : Business & Economics
File Size : 24. 11 MB
Format : PDF
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The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.

Summary W Chan Kim Rene A Mauborgne S Blue Ocean Strategy

Author : Ant Hive Media
ISBN : 1539151670
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File Size : 29. 80 MB
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This is a Summary of W. Chan Kim & Ren�e A. Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition IrrelevantThis global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

The Blue Ocean Strategy Reader

Author : W. Chan Kim
ISBN : 1633692744
Genre : Business & Economics
File Size : 35. 13 MB
Format : PDF, ePub, Docs
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The seminal bookBlue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages ofHarvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans”: uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue OceanStrategy framework. This collection also features Kim and Mauborgne’s latestHarvard Business Review article, "Red Ocean Traps.” Whether or not you’re familiar withBlue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.

Summary Of Blue Ocean Strategy

Author : Better Business Summaries
ISBN : 1537626485
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File Size : 65. 18 MB
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic handbook offering practical strategies for business students or entrepreneurs who want to get ahead of the competition, break new ground in uncharted territory, and earn access to widespread opportunities for growth, as well as gain a previously under-utilized base of customers.Typically, businesses will mistakenly focus upon competitors when creating strategies. A business that is labelled as a "blue ocean," however, will shift their focus to creating value for their customers, which could include those customers yet to be attained. "Blue ocean" is terminology which comes from picturing new market space as crystal clear, blue waters of unexplored ocean. Conversely, a "red ocean" describes the antithesis, where frequent and heavy competition creates a red, or bloody, rivalry. This is a summary and analysis of the book and NOT the original book This Book Contains: * Summary Of The Entire Book * Chapter By Chapter Breakdown * Analysis Of The Reading Experience Download Your Copy Today

The Most Intimate Revelations About Blue Ocean Strategy

Author : Emma Maxey
ISBN : 545899454X
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File Size : 57. 22 MB
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In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.

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