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The New Relationship Marketing

Author : Mari Smith
ISBN : 9781118135006
Genre : Business & Economics
File Size : 67. 27 MB
Format : PDF, ePub, Docs
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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

The Five Dysfunctions Of A Team

Author : Patrick Lencioni
ISBN : 1118118790
Genre : Employees
File Size : 88. 12 MB
Format : PDF, Kindle
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This is the completely revised and updated workshop based on the perennial bestseller The Five Dysfunctions of a Team (over 1.5 million units sold) from preeminent organizational consultant, writer, and speaker Patrick Lencioni. Through a series of powerful exercises, this comprehensive trainer′s kit enables teams to identify areas for improvement and take the first steps toward becoming a highly functioning team. Ideal for team off–sites and retreats or even a series of team development meetings, this training package is an excellent team development tool that allows teams of all types to begin the process of increasing cohesiveness and productivity. This Facilitator′s Guide Package includes: binder (with loose–leaf pages and tabs), paper assessment, sample participant workbook, poster, and Flashdrive.

Blown To Bits

Author : Harold Abelson
ISBN : 9780137135592
Genre : Computers
File Size : 20. 43 MB
Format : PDF, Mobi
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Every day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can't escape this explosion of digital information and few of us want to-the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data. Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn't the Internet be censored the way radio and TV are? is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this? Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call To The human consequences of the digital explosion.

I M Judging You

Author : Luvvie Ajayi
ISBN : 9781627796071
Genre : Humor
File Size : 27. 85 MB
Format : PDF, ePub, Docs
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"A truth-riot of a book!"—Shonda Rhimes New York Times Bestseller #1 Washington Post Bestseller Redbook “20 Books By Women You Must Read this Fall” GoodHousekeeping.com “17 New Best New Books to Read This Fall” BookRiot “100 Must-Read Hilarious Books” Goodreads Choice Awards Nominee Now in development with "Shondaland" and ABC Signature Studios as cable television series Comedian, activist, and hugely popular culture blogger at AwesomelyLuvvie.com, Luvvie Ajayi, serves up necessary advice for the masses in this hilarious book of essays With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives. It passes on lessons and side-eyes on life, social media, culture, and fame, from addressing those terrible friends we all have to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook. With a lighthearted, razor sharp wit and a unique perspective, I'm Judging You is the handbook the world needs, doling out the hard truths and a road map for bringing some "act right" into our lives, social media, and popular culture. It is the Do-Better Manual.

Social System

Author : Talcott Parsons
ISBN : 9781134927746
Genre : Social Science
File Size : 42. 98 MB
Format : PDF, ePub
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First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Bad Leadership

Author : Barbara Kellerman
ISBN : 9781422163238
Genre : Business & Economics
File Size : 83. 16 MB
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How is Saddam Hussein like Tony Blair? Or Kenneth Lay like Lou Gerstner? Answer: They are, or were, leaders. Many would argue that tyrants, corrupt CEOs, and other abusers of power and authority are not leaders at all--at least not as the word is currently used. But, according to Barbara Kellerman, this assumption is dangerously naive. A provocative departure from conventional thinking, Bad Leadership compels us to see leadership in its entirety. Kellerman argues that the dark side of leadership--from rigidity and callousness to corruption and cruelty--is not an aberration. Rather, bad leadership is as ubiquitous as it is insidious--and so must be more carefully examined and better understood. Drawing on high-profile, contemporary examples--from Mary Meeker to David Koresh, Bill Clinton to Radovan Karadzic, Al Dunlap to Leona Helmsley--Kellerman explores seven primary types of bad leadership and dissects why and how leaders cross the line from good to bad. The book also illuminates the critical role of followers, revealing how they collaborate with, and sometimes even cause, bad leadership. Daring and counterintuitive, Bad Leadership makes clear that we need to face the dark side to become better leaders and followers ourselves. Barbara Kellerman is research director of the Center for Public Leadership and a lecturer in public policy at the Kennedy School of Government, Harvard University.

The War Of Art

Author : Steven Pressfield
ISBN : 0446691437
Genre : Self-Help
File Size : 90. 32 MB
Format : PDF, ePub, Docs
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The Art of War meets "The Artist's Way" in this no-nonsense, profoundly inspiring guide to overcoming creative blocks of every kind.

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