copy workshop workbook second edition

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The Copy Workshop Workbook

Author : Bruce Bendinger
ISBN : 1887229396
Genre : Business & Economics
File Size : 87. 45 MB
Format : PDF, ePub
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Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 89. 39 MB
Format : PDF, Mobi
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

How To Write An Inspired Creative Brief

Author : Howard Ibach
ISBN : 1450249876
Genre : Business & Economics
File Size : 21. 21 MB
Format : PDF, ePub
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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

The Cognitive Behavioral Workbook For Anxiety

Author : William J. Knaus
ISBN : 9781626250178
Genre : Self-Help
File Size : 72. 50 MB
Format : PDF, ePub, Mobi
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When anxious feelings spiral out of control, they can drain your energy and prevent you from living the life you want. If you’re ready to stop letting your anxiety have the upper hand, The Cognitive Behavioral Workbook for Anxiety, Second Edition can help you to recognize your anxiety triggers, develop skills to stop anxious thoughts before they take over, and keep needless fears from coming back. In the second edition of this best-selling workbook, William J. Knaus offers a step-by-step program to help you overcome anxiety and get back to living a rich and productive life. With this book, you will develop a personal wellness plan using techniques from rational emotive behavior therapy (REBT) and cognitive behavioral therapy (CBT), powerful treatment methods proven to be even more effective than anxiety medication. This edition includes new evidence-based techniques such as behavioral activation and values-based action, addresses perfectionism and anxiety, and features updated, cutting-edge research. Anxiety and panic are intense emotions, and in the moments that you experience them it may seem like you are powerless, but nothing could be further from the truth. This workbook offers a practical program that you can use on your own, or with a therapist, to take back that power and end anxiety once and for all.

The Trigger Point Therapy Workbook

Author : Clair Davies
ISBN : 9781608824960
Genre : Health & Fitness
File Size : 21. 38 MB
Format : PDF, ePub, Mobi
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Trigger point therapy is one of the fastest-growing and most effective pain therapies in the world. Medical doctors, chiropractors, physical therapists, and massage therapists are all beginning to use this technique to relieve patients’ formerly undiagnosable muscle and joint pain, both conditions that studies have shown to be the cause of nearly 25 percent of all doctor visits. This book addresses the problem of myofascial trigger points—tiny contraction knots that develop in a muscle when it is injured or overworked. Restricted circulation and lack of oxygen in these points cause referred pain. Massage of the trigger is the safest, most natural, and most effective form of pain therapy. Trigger points create pain throughout the body in predictable patterns characteristic to each muscle, producing discomfort ranging from mild to severe. Trigger point massage increases circulation and oxygenation in the area and often produces instant relief. The Trigger Point Therapy Workbook, Third Edition, has made a huge impact among health professionals and the public alike, becoming an overnight classic in the field of pain relief. This edition includes a new chapter by the now deceased author, Clair Davies’ daughter, Amber Davies, who is passionate about continuing her father’s legacy. The new edition also includes postural assessments and muscle tests, an illustrated index of symptoms, and clinical technique drawings and descriptions to assist both practitioners and regular readers in assessing and treating trigger points. If you have ever suffered from, or have treated someone who suffers from myofascial trigger point pain, this is a must-have book.

The Steadicam Operator S Handbook

Author : Jerry Holway
ISBN : 9781136057977
Genre : Performing Arts
File Size : 25. 42 MB
Format : PDF, Mobi
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The next best thing to an intensive training workshop on how to use the Steadicam® and become a successful owner-operator, this book brings together interviews and instruction by the world's premier Steadicam professionals to get you up and running with your rig and to improve. The revised edition offers video interviews and footage showing the Steadicam in action on the book's companion website bringing this instruction one step closer to in-person training. Learn all aspects of Steadicam operating in one comprehensive package with hours of video on the website and over 1300 full-color photos and illustration. Both informational and inspirational, THE STEADICAM® OPERATOR'S HANDBOOK moves from the physics and balancing of a Steadicam, through a series of step-by-step line dances and practice shots, to the most personal aspects of filmmaking-how individual operators make creative and practical decisions using this unique camera setup. The book discusses the wide array of equipment and accessories currently available, and it also illustrates the latest operating techniques and tricks, a variety of strategies for working with others, and the business side of a Steadicam career, from buying your best rig to negotiating deals with producers and unit production managers. Also included are observations and anecdotes-inspirational, funny, instructive, and cautionary-written by a number of other experienced Steadicam operators around the world, including the legendary inventor of the Steadicam himself, Garrett Brown. THE STEADICAM® OPERATOR'S HANDBOOK is both a master class and a master reference for all camera operators and directors who want to move the camera well.

Exploring Physical Anthropology A Lab Manual And Workbook

Author : Suzanne Walker-Pacheco
ISBN : 9781617311123
Genre : Social Science
File Size : 64. 85 MB
Format : PDF, ePub, Mobi
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This lab manual enables a hands-on approach to learning about the evolutionary processes that resulted in humans through the use of numerous examples and exercises. It offers solid grounding in the main areas of an introductory physical anthropology lab course: genetics, evolutionary forces, human osteology, forensic anthropology, comparative/functional skeletal anatomy, primate behavior, paeloanthroplogy, and now, in this new edition, modern human biological variation.

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