copy workshop workbook second edition

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The Copy Workshop Workbook

Author : Bruce Bendinger
ISBN : 1887229396
Genre : Business & Economics
File Size : 71. 19 MB
Format : PDF, Kindle
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Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 63. 47 MB
Format : PDF, ePub, Mobi
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

How To Write An Inspired Creative Brief

Author : Howard Ibach
ISBN : 1450249876
Genre : Business & Economics
File Size : 35. 63 MB
Format : PDF, Mobi
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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

The Case Writing Workbook

Author : Gina Vega
ISBN : 9781315455877
Genre : Business & Economics
File Size : 68. 99 MB
Format : PDF, ePub, Mobi
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This book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language of the first edition with new material covering the latest developments and challenges in the world of case writing. These include: ? A section on writing cases in condensed time frames ? A new module on writing short cases in various formats ? A new module on turning research papers into teaching tools ? A section about growing communities of practice in a university ? An expansion of the student case writing module to include a section on case writing for graduate students ? Twelve new worksheets ? A complete index to facilitate use of the book Finishing all the book’s assignments will result in a complete case and instructor’s manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set.

Handbook Of Communication And People With Disabilities

Author : Dawn O. Braithwaite
ISBN : 9781135675806
Genre : Language Arts & Disciplines
File Size : 22. 67 MB
Format : PDF, ePub, Mobi
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This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they relate. Essays report on topics across the communication spectrum--interpersonal and relationship issues, people with disabilities in organizational settings, disability and culture, media and technologies, communication issues as they impact specific types of disabilities--and establish a future agenda for communication and disability research. Each chapter provides a state-of-the-art literature review, practical applications of the material, and keywords and discussion questions to facilitate classroom use. In providing an outlet for current research on communication and disability issues, this unique collection contributes to the lives of people with and without disabilities, helping them to improve their own communication and relationships. Intended for readers in communication, psychology, sociology, rehabilitation, social work, special education, gerontology, and related disciplines, this handbook is certain to augment further theory and research, as well as offer insights for both personal and professional relationships.

Guerrilla Marketing

Author : Jay Conrad Levinson
ISBN : 9780748131891
Genre : Business & Economics
File Size : 62. 76 MB
Format : PDF, ePub
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First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

Advertising Campaign Strategy A Guide To Marketing Communication Plans

Author : Donald Parente
ISBN : 9781305445123
Genre : Business & Economics
File Size : 89. 66 MB
Format : PDF
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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