copy workshop workbook second edition

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The Copy Workshop Workbook

Author : Bruce Bendinger
ISBN : 1887229396
Genre : Business & Economics
File Size : 54. 59 MB
Format : PDF, ePub, Mobi
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Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 31. 84 MB
Format : PDF, ePub, Docs
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

How To Write An Inspired Creative Brief

Author : Howard Ibach
ISBN : 1450249876
Genre : Business & Economics
File Size : 27. 79 MB
Format : PDF, Docs
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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

The Steadicam Operator S Handbook

Author : Jerry Holway
ISBN : 9781136057977
Genre : Performing Arts
File Size : 80. 44 MB
Format : PDF, Docs
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The next best thing to an intensive training workshop on how to use the Steadicam® and become a successful owner-operator, this book brings together interviews and instruction by the world's premier Steadicam professionals to get you up and running with your rig and to improve. The revised edition offers video interviews and footage showing the Steadicam in action on the book's companion website bringing this instruction one step closer to in-person training. Learn all aspects of Steadicam operating in one comprehensive package with hours of video on the website and over 1300 full-color photos and illustration. Both informational and inspirational, THE STEADICAM® OPERATOR'S HANDBOOK moves from the physics and balancing of a Steadicam, through a series of step-by-step line dances and practice shots, to the most personal aspects of filmmaking-how individual operators make creative and practical decisions using this unique camera setup. The book discusses the wide array of equipment and accessories currently available, and it also illustrates the latest operating techniques and tricks, a variety of strategies for working with others, and the business side of a Steadicam career, from buying your best rig to negotiating deals with producers and unit production managers. Also included are observations and anecdotes-inspirational, funny, instructive, and cautionary-written by a number of other experienced Steadicam operators around the world, including the legendary inventor of the Steadicam himself, Garrett Brown. THE STEADICAM® OPERATOR'S HANDBOOK is both a master class and a master reference for all camera operators and directors who want to move the camera well.

Colour

Author : David Hornung
ISBN : 1856698777
Genre : Color in art
File Size : 56. 42 MB
Format : PDF, ePub, Mobi
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Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap betweencolor theory and practice to inspire confidence and understanding in anyone who works with color.Generously illustrated - including all-new, contemporary examples - this book provides a unique set of tools that make the complex theory of color accessible and practical.

Handbook Of Communication And People With Disabilities

Author : Dawn O. Braithwaite
ISBN : 9781135675806
Genre : Language Arts & Disciplines
File Size : 34. 68 MB
Format : PDF, Docs
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This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they relate. Essays report on topics across the communication spectrum--interpersonal and relationship issues, people with disabilities in organizational settings, disability and culture, media and technologies, communication issues as they impact specific types of disabilities--and establish a future agenda for communication and disability research. Each chapter provides a state-of-the-art literature review, practical applications of the material, and keywords and discussion questions to facilitate classroom use. In providing an outlet for current research on communication and disability issues, this unique collection contributes to the lives of people with and without disabilities, helping them to improve their own communication and relationships. Intended for readers in communication, psychology, sociology, rehabilitation, social work, special education, gerontology, and related disciplines, this handbook is certain to augment further theory and research, as well as offer insights for both personal and professional relationships.

Saunders Comprehensive Review For The Nclex Rn Examination

Author : Linda Anne Silvestri
ISBN : 9781455737529
Genre : Medical
File Size : 34. 40 MB
Format : PDF, ePub
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Often called the ‘the best NCLEX® exam review book ever,’ Saunders Comprehensive Review for the NCLEX-RN® Examination provides everything you need to prepare for the NCLEX exam — complete content review and over 5,100 NCLEX examination-style questions in the book and online. Don't make the mistake of assuming the quality of the questions is the same in all NCLEX exam review books, because only this book includes the kind of questions that consistently test the critical thinking skills necessary to pass today's NCLEX exam. Even better, all answers include detailed rationales to help you learn from your answer choices, as well as test-taking strategies with tips on how to best approach each question. Written by the most trusted name in NCLEX review, Linda Anne Silvestri, and updated to reflect the most current NCLEX test plan, Comprehensive Review for the NCLEX-RN® Examination, 6th Edition is THE book of choice for NCLEX examination review. But don’t just take our word for it — read any customer review or ask your classmates to see why there's nothing else like it! UNIQUE! A detailed test-taking strategy and rationale is included for each question, offering clues for analyzing and uncovering the correct answer option, and guiding you to remediation in Saunders Strategies for Test Success: Passing Nursing School and the NCLEX® Exam and Saunders Comprehensive Review for the NCLEX-RN® Exam. UNIQUE! Priority Nursing Action boxes list actions for clinical emergent situations requiring immediate action, including a detailed rationale and textbook reference. All alternate item-format questions are included, with multiple response, prioritizing, fill-in-the-blank, figure/illustration, chart/exhibit, video, and audio questions to provide practice with prioritizing, decision-making, and critical thinking skills. UNIQUE! Pyramid Alert! boxes spotlight important nursing concepts and procedures, and include tips and shortcuts for remembering key information. Exam preparation chapters include test-taking strategies, the CAT format, transitional issues for the foreign-educated nurse, and the NCLEX-RN exam from a new graduate's perspective. A comprehensive exam consists of 85 questions that cover all content areas in the book and mirror the percentages identified in the NCLEX-RN examination test plan. NEW and UNIQUE! A summary of key changes to the 2013 NCLEX-RN test plan is included in the front of the book. New! More practice questions have been added to the book and online, bringing the total to 5,172 questions. New! Tracking of practice results on the Evolve companion website makes it easy to check your progress.

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