crossing the chasm

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Crossing The Chasm

Author : Geoffrey A. Moore
ISBN : 9780061795862
Genre : Business & Economics
File Size : 39. 98 MB
Format : PDF, ePub, Mobi
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Crossing The Chasm 3rd Edition

Author : Geoffrey A. Moore
ISBN : 9780062293008
Genre : Business & Economics
File Size : 27. 89 MB
Format : PDF, ePub
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

The Chasm Companion

Author : Paul Wiefels
ISBN : 9780061844553
Genre : Business & Economics
File Size : 87. 77 MB
Format : PDF, Mobi
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Crossing The Chasm

Author : Kent Hodge
ISBN : 9781491884423
Genre : Religion
File Size : 56. 23 MB
Format : PDF
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Can we dream of a new vision for our personal lives and for the world, rather than go by the habits learned from generations?... Not really a new vision, but unearthing the biblical vision of Christ's kingdom from the Prophets and teachings of Jesus. What does the Bible really teach about God's plan for the world we live in? What does it teach about our relationships with each other and how we respond to those of other faiths, especially when persecuted? Kent draws on experiences from one of the most troubled spots in the world, applying them to our global predicament today.

Crossing The Quality Chasm

Author : Committee on Quality of Health Care in America
ISBN : 0309072808
Genre : Medical
File Size : 68. 30 MB
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Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: A set of performance expectations for the 21st century health care system. A set of 10 new rules to guide patient-clinician relationships. A suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality. Key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, Crossing the Quality Chasm also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.

Summary Of Crossing The Chasm

Author : Jaya Jha
ISBN :
Genre : Business & Economics
File Size : 81. 89 MB
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Summary of the famous book Crossing the Chasm by Geoffrey A. Moore.

From Piglets To Prep School

Author : Wendell Duffield
ISBN : 9780595819638
Genre : Juvenile Nonfiction
File Size : 30. 40 MB
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On the universal quest for personal independence and for fulfillment of growing-up dreams, a small-town Minnesota boy turns to raising runt piglets as a way to earn spending money of his own. Then a series of mysterious and unexpected postcards from a school called Phillips Exeter Academy begins to arrive, flooding his plans with uncertainty and confusing his inexperienced parents as to what is best for their son. From Piglets To Prep School: Crossing A Chasm describes the unanticipated and fundamentally unwanted struggle that this young boy faces as the postcards, eventually inviting him to attend the school on scholarship, continue to interrupt a comfortably familiar existence in his home town a life of growing up in a virtual clone of Garrison Keillor's Lake Wobegon of Prairie Home Companion. Though satisfied at home, an inner voice seduces him to abandon his youthful dreams and join the cadre of elite preppies in New England. Overnight, names of his schoolmates change from Gary Gardner and Duane Labs to David Rockefeller and Peter Benchley. The social, economic, cultural, and academic shocks of such change are immediate and stunning yet mostly manageable. This entertainingly illustrated book is a poignant and humorous memoir that will resonate with anyone who remembers his or her growing-up years. Share the fun, sadness, discoveries, disappointments, and pranks of a young hayseed kid uprooted from bucolic rural life and transplanted into the rocky New England garden of stuffy and highly competitive preppies. You'll be challenged to read the book without alternately laughing and crying as memories of your own early years are rekindled!

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