customers com how to create a profitable business strategy for the internet and beyond

Download Book Customers Com How To Create A Profitable Business Strategy For The Internet And Beyond in PDF format. You can Read Online Customers Com How To Create A Profitable Business Strategy For The Internet And Beyond here in PDF, EPUB, Mobi or Docx formats.

Marketing Changes

Author : Susan Hart
ISBN : 1861526733
Genre : Business & Economics
File Size : 21. 10 MB
Format : PDF, ePub
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This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without imposing the standard theory used in many texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.

Marketing The E Business

Author : Charles Dennis
ISBN : 9781134520275
Genre : Business & Economics
File Size : 63. 46 MB
Format : PDF, ePub, Docs
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Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

International Marketing Strategy

Author : Isobel Doole
ISBN : 1844807630
Genre : Export marketing
File Size : 24. 9 MB
Format : PDF
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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

The Crm Handbook

Author : Jill Dyché
ISBN : 0201730626
Genre : Business & Economics
File Size : 88. 82 MB
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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Marketing Management

Author : Ramaswamy
ISBN : 9781259026416
Genre : Marketing
File Size : 72. 57 MB
Format : PDF, Docs
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The Future Of Competition

Author : C. K. Prahalad
ISBN : 9781578519538
Genre : Business & Economics
File Size : 21. 43 MB
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The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.

Customer Relationship Management

Author : Atul Parvatiyar
ISBN : 0070435049
Genre : Customer relations
File Size : 33. 23 MB
Format : PDF, ePub
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Papers presented at an international conference.

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