customers com how to create a profitable business strategy for the internet and beyond

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Marketing Changes

Author : Susan Hart
ISBN : 1861526733
Genre : Business & Economics
File Size : 81. 40 MB
Format : PDF, Mobi
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This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without imposing the standard theory used in many texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.

Marketing The E Business

Author : Charles Dennis
ISBN : 9781134520275
Genre : Business & Economics
File Size : 70. 81 MB
Format : PDF, Docs
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Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

International Marketing Strategy

Author : Isobel Doole
ISBN : 1844807630
Genre : Export marketing
File Size : 33. 34 MB
Format : PDF
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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

The Crm Handbook

Author : Jill Dyché
ISBN : 0201730626
Genre : Business & Economics
File Size : 74. 97 MB
Format : PDF, ePub
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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

The Future Of Competition

Author : C. K. Prahalad
ISBN : 1422160742
Genre : Business & Economics
File Size : 35. 9 MB
Format : PDF, ePub
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The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.

Managing High Tech Services Using A Crm Strategy

Author : Donald F. Blumberg
ISBN : 9781420025323
Genre : Business & Economics
File Size : 56. 6 MB
Format : PDF, Kindle
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As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company. This book highlights issues and problem-solving applications including: The correct business model for service and how it differs from a product oriented model The key factors, elements, and dynamics influencing the success and failure of service organizations Development, implementation, and rollout of a superior service operation on either a standalone basis or in support of a product or manufacturing business The integration of service delivery mechanisms and relevant data on a real-time basis Using CRM databases to measure customer satisfaction and quality Supporting CRM efforts with state-of-the-art wireless technologies Estimating the cost of CRM efforts and measuring the results This volume provides a fresh and incisive look at how to successfully manage service businesses. The author shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically, generating significantly increased top line revenues and bottom line profitability. A core element of this overall customer strategy is CRM, which gives you the tools, systems, and infrastructure you need to get and stay ahead in today's hyper competitive business environment.

Implementing E Commerce Strategies

Author : Marc J. Epstein
ISBN : 027598463X
Genre : Business & Economics
File Size : 67. 10 MB
Format : PDF, ePub
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"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.

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