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Decoded

Author : Phil Barden
ISBN : 9781118345597
Genre : Business & Economics
File Size : 65. 90 MB
Format : PDF, ePub, Mobi
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded

Author : Jay-Z
ISBN : 9780753540565
Genre : Biography & Autobiography
File Size : 21. 47 MB
Format : PDF, ePub, Mobi
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Updated with 3 new songs, this is the intimate, first-person chronicle of the life and work of Jay-Z, born Shawn Carter in Brooklyn's notorious Marcy Projects, now known to many as the greatest rapper alive. Told through lyrics, images and personal narrative, Decoded shares the story of Jay-Z's life through the 10 codes that define him, giving an unparalleled insight into his background, influences and the artistic process that shapes his work. Each chapter features a highly personal narrative section followed by a visually captivating selection of his most famous and provocative lyrics underlining the chapter's themes, along with Jay-Z's own 'decoding' of each lyric, uncovering the wordplay and stories behind the song. This is a brilliant insight into the art and poetry of hip-hop, as well as the life of one of the genre's greatest artists.

History Decoded

Author : Brad Meltzer
ISBN : 9780761177456
Genre : History
File Size : 25. 4 MB
Format : PDF, ePub
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A book inspired by the History Network show explores unexplained mysteries, including what the government is hiding in Area 51, and what happened to the Confederacy's nineteen million dollars in gold and silver at the end of the Civil War.

Decoded

Author : Mai Jia
ISBN : 9780241961995
Genre : Fiction
File Size : 47. 96 MB
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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

The Decoded Company

Author : Leerom Segal
ISBN : 9780698152151
Genre : Business & Economics
File Size : 46. 70 MB
Format : PDF, ePub, Mobi
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A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital. From the Hardcover edition.

Decoded

Author : Debra Webb
ISBN : 9780373695805
Genre : Fiction
File Size : 70. 4 MB
Format : PDF, Docs
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Slade Keaton and Maggie James question their relationships while on the run and on the Colby Agency investigation's radar.

Dyslexia Decoded

Author : Dennis Brooks
ISBN : 9781604140828
Genre :
File Size : 30. 23 MB
Format : PDF, ePub
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