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Decoded

Author : Phil Barden
ISBN : 9781118345597
Genre : Business & Economics
File Size : 67. 27 MB
Format : PDF, ePub
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded

Author : Jay-Z
ISBN : 9780753540565
Genre : Biography & Autobiography
File Size : 79. 65 MB
Format : PDF
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Updated with 3 new songs, this is the intimate, first-person chronicle of the life and work of Jay-Z, born Shawn Carter in Brooklyn's notorious Marcy Projects, now known to many as the greatest rapper alive. Told through lyrics, images and personal narrative, Decoded shares the story of Jay-Z's life through the 10 codes that define him, giving an unparalleled insight into his background, influences and the artistic process that shapes his work. Each chapter features a highly personal narrative section followed by a visually captivating selection of his most famous and provocative lyrics underlining the chapter's themes, along with Jay-Z's own 'decoding' of each lyric, uncovering the wordplay and stories behind the song. This is a brilliant insight into the art and poetry of hip-hop, as well as the life of one of the genre's greatest artists.

Decoded

Author : Mai Jia
ISBN : 9780241961995
Genre : Fiction
File Size : 41. 24 MB
Format : PDF, ePub, Docs
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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

A Life Decoded

Author : J. Craig Venter
ISBN : 9780141014418
Genre : Biography & Autobiography
File Size : 48. 99 MB
Format : PDF, ePub
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Craig Venter is no ordinary scientist, and no ordinary man. He is the first human being ever to read their own DNA � and see the key to life itself. Yet in doing so, he rocked the establishment and became embroiled in one of the biggest controversies of our age. This is the story of his incredible life: from teenage rebel and Vietnam medic, to daredevil sailor and maverick researcher, whose race to unravel the sequence of the human genome made him both hero and pariah. Incorporating his own genetic make-up into his story, this is an electrifying portrait of a man who pushed back the boundaries of the possible.

Hip Hop Decoded

Author : Black Dot
ISBN : 097723570X
Genre : Music
File Size : 60. 55 MB
Format : PDF, ePub, Mobi
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SUPERANNO This masterpiece takes its reader from Hip Hop's ancient origin to its modern day Matrix. Never before has a book been written about Hip Hop through the spiritual scope of the culture, or has examined the culture from a mystical perspective. The Black Dot cleverly accomplishes both, while providing plenty of fuel for a conspiracy theorist. Hip Hop Decoded reveals that Hip Hop is far deeper than just beats and rhymes, and masterfully illustrates that each element of Hip Hop (Graffiti, DJ, Emcee, and B-Boy) has an ancient origin (hieroglyphics, drummer, oracle, and dancer), as well as spiritual significance (earth, air, fire, and water).

Why We Buy

Author : Paco Underhill
ISBN : 9781416595243
Genre : Business & Economics
File Size : 58. 5 MB
Format : PDF, ePub, Docs
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A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Employment Personality Tests Decoded

Author : Anne Hart
ISBN : 9781564149466
Genre : Reference
File Size : 57. 25 MB
Format : PDF, Docs
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Crack Employment Personality Tests will show you: * Why corporations require tests.* Details of the most popular tests.* How to prepare for each type of test.* How to assess your score.* What good (positive) attitudes employers want to see on personality assessments and profiles.* How to solve problems, get results, and simplify answers for clarity.* Your legal rights when taking corporate personality assessments.* How to ace team-building and leadership assessments, even under stress.

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