emotional story selling how to create meaningful stories through video to inspire engagement build trust and command a loyal audience so that you can accelerate your sales

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The Presentation Secrets Of Steve Jobs How To Be Insanely Great In Front Of Any Audience

Author : Carmine Gallo
ISBN : 9780071636087
Genre : Business & Economics
File Size : 58. 22 MB
Format : PDF, Docs
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Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar.

Convergence Culture

Author : Henry Jenkins
ISBN : 0814743072
Genre : Social Science
File Size : 53. 11 MB
Format : PDF, Docs
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Henry Jenkins at [email protected] (video) Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

My Mother Was Nuts

Author : Penny Marshall
ISBN : 9780547892627
Genre : Biography & Autobiography
File Size : 45. 27 MB
Format : PDF, ePub, Mobi
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A Hollywood icon discusses her incredible life, from her starring role on the classic sitcom Laverne and Shirley to her trailblazing moment as the first woman to direct a movie grossing more than $100 million at the box office.

The American Pageant

Author : Thomas Andrew Bailey
ISBN : LCCN:66011587
Genre : United States
File Size : 81. 46 MB
Format : PDF, ePub
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Fast Food Nation

Author : Eric Schlosser
ISBN : 9780547750330
Genre : Business & Economics
File Size : 78. 85 MB
Format : PDF, ePub
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.

Mediating The Message In The 21st Century

Author : Pamela J. Shoemaker
ISBN : 9781135858285
Genre : Social Science
File Size : 25. 23 MB
Format : PDF, Mobi
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Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Balanced Scorecard Step By Step

Author : Paul R. Niven
ISBN : 0470893737
Genre : Business & Economics
File Size : 28. 97 MB
Format : PDF, Kindle
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PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition "As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to read . . . tells a powerful story with lessons learned/best practices from global customer implementations. Must-read for anyone interested in BSC or grappling with how to create a strategically aligned organization." —Vik Torpunuri, President and CEO, e2e Analytix "In Balanced Scorecard Step-by-Step, Second Edition, Paul Niven provides an intuitive and incredibly effective blueprint for transitioning strategic ambition to execution. Paul's pragmatic approach provides leaders with a tool for managing a company's journey from strategic ideas to world-class performance. The Balanced Scorecard is a masterful tool for guiding companies through transformation, and I speak from personal experience when I say Paul's blueprint works! It is the most effective guide I have seen. Balanced Scorecard Step-by-Step will serve any leader well if their ambition is to efficiently engage their teams in achieving a set of strategic goals." —Allan A. MacDonald, Vice President, Sales and Customer Solutions Bell Canada National Markets "Paul Niven has done it again!!! With this book, he has further operationalized the enlightened Balanced Scorecard concept into a fully functional system that optimizes business execution and performance!" —Barton Johnson, President, Financial Freedom Senior Funding Corporation, The Reverse Mortgage Specialist

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