emotional story selling how to create meaningful stories through video to inspire engagement build trust and command a loyal audience so that you can accelerate your sales

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The Leadership Challenge

Author : James M. Kouzes
ISBN : 9781119278979
Genre : Business & Economics
File Size : 75. 61 MB
Format : PDF, ePub
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The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential. This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you'll learn how extraordinary leaders accomplish extraordinary things, and how to develop your leadership skills and style to deliver quality results every time. Engaging stories delve into the fundamental roles that great leaders fulfill, and simple frameworks provide a primer for those who seek continuous improvement; by internalizing key insights and putting concepts into action, you'll become a more effective, more impactful leader. A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen. Gain deep insight into leadership's critical role in organizational health Navigate the shift toward team-oriented work relationships Motivate and inspire to break through the pervasive new cynicism Leverage the electronic global village to deliver better results Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today—business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.

Smarttribes

Author : Christine Comaford
ISBN : 9781101629765
Genre : Business & Economics
File Size : 51. 45 MB
Format : PDF, ePub
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Are You Scaring Your People into Mediocrity? All leaders want to outperform, outsell, and outin­novate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest? Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

Cover Letter Magic

Author : Wendy S. Enelow
ISBN : 1593573642
Genre : Business & Economics
File Size : 34. 88 MB
Format : PDF, Mobi
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Your Cover Letter Is an Employer's First Impression of You. Too many job seekers make the critical error of ignoring the importance of a well-written cover letter. If your cover letter is skimpy, sloppy, or boring, your resume could go straight into the trash. Don't let this happen to you! Use simple, step-by-step techniques to make your cover letter stand out from the competition. Create attractive and relevant cover letters for paper, e-mail, and computerized scanning. Learn "The 10 Types of Cover Letters" and determine which will work best for you. Transform your coyer letters from average to stunning.

When Cultures Collide Third Edition

Author : Richard Lewis
ISBN : 1423774582
Genre : Business & Economics
File Size : 41. 17 MB
Format : PDF, Mobi
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The classic work that revolutionized the way business is conducted across cultures around the world.

The Presentation Secrets Of Steve Jobs How To Be Insanely Great In Front Of Any Audience

Author : Carmine Gallo
ISBN : 9780071636087
Genre : Business & Economics
File Size : 47. 62 MB
Format : PDF, Kindle
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Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar.

The Leader S Handbook Making Things Happen Getting Things Done

Author : Peter Scholtes
ISBN : 0071386882
Genre : Business & Economics
File Size : 48. 37 MB
Format : PDF, ePub, Mobi
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Lead your organization into the 21st century with the help of this groundbreaking book that is already creating a stir in corporate boardrooms across America! In a book that does for managers what his mega-bestseller, The Team Handbook, did for teams, Peter Scholtes, who is widely acknowledged as one of the most influential Quality leaders of the decade, shows the real root of management problems. Learn how to stop blaming your workers and start changing the systems with the help of activities and exercises that enable you to immediately begin implementing breakthrough improvements in all your work processes!

Marketing 2 0

Author : Bernie Borges
ISBN : 9781604942880
Genre : Customer relations
File Size : 73. 18 MB
Format : PDF, ePub, Mobi
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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

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