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The Leadership Challenge

Author : James M. Kouzes
ISBN : 9780470947593
Genre : Business & Economics
File Size : 58. 26 MB
Format : PDF, ePub, Docs
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When Cultures Collide Third Edition

Author : Richard Lewis
ISBN : 1423774582
Genre : Business & Economics
File Size : 63. 11 MB
Format : PDF
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The classic work that revolutionized the way business is conducted across cultures around the world.

The Presentation Secrets Of Steve Jobs How To Be Insanely Great In Front Of Any Audience

Author : Carmine Gallo
ISBN : 9780071636087
Genre : Business & Economics
File Size : 89. 21 MB
Format : PDF, ePub
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Expanding on his popular online article, a Businessweek.com columnist breaks down the ten elements and principles used in presentations by the cofounder of Apple and Pixar and explains how to use them to add dazzle to any presentation or seminar.

The Five Dysfunctions Of A Team

Author : Patrick Lencioni
ISBN : 1118118790
Genre : Employees
File Size : 32. 49 MB
Format : PDF, Kindle
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This is the completely revised and updated workshop based on the perennial bestseller The Five Dysfunctions of a Team (over 1.5 million units sold) from preeminent organizational consultant, writer, and speaker Patrick Lencioni. Through a series of powerful exercises, this comprehensive trainer′s kit enables teams to identify areas for improvement and take the first steps toward becoming a highly functioning team. Ideal for team off–sites and retreats or even a series of team development meetings, this training package is an excellent team development tool that allows teams of all types to begin the process of increasing cohesiveness and productivity. This Facilitator′s Guide Package includes: binder (with loose–leaf pages and tabs), paper assessment, sample participant workbook, poster, and Flashdrive.

Designing Brand Identity

Author : Alina Wheeler
ISBN : 1118980824
Genre : Design
File Size : 64. 47 MB
Format : PDF, ePub
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The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds—the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.

Marketing 2 0

Author : Bernie Borges
ISBN : 9781604942880
Genre : Customer relations
File Size : 60. 43 MB
Format : PDF, ePub, Docs
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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

The Leader S Handbook Making Things Happen Getting Things Done

Author : Peter Scholtes
ISBN : 0071386882
Genre : Business & Economics
File Size : 21. 3 MB
Format : PDF, ePub
Download : 160
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Lead your organization into the 21st century with the help of this groundbreaking book that is already creating a stir in corporate boardrooms across America! In a book that does for managers what his mega-bestseller, The Team Handbook, did for teams, Peter Scholtes, who is widely acknowledged as one of the most influential Quality leaders of the decade, shows the real root of management problems. Learn how to stop blaming your workers and start changing the systems with the help of activities and exercises that enable you to immediately begin implementing breakthrough improvements in all your work processes!

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