enterprise one to one tools for competing in the interactive age

Download Book Enterprise One To One Tools For Competing In The Interactive Age in PDF format. You can Read Online Enterprise One To One Tools For Competing In The Interactive Age here in PDF, EPUB, Mobi or Docx formats.

Enterprise One To One

Author : Don Peppers
ISBN : 9780385500739
Genre : Business & Economics
File Size : 34. 9 MB
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Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

Managing Customer Relationships

Author : Don Peppers
ISBN : 9780471656418
Genre : Business & Economics
File Size : 75. 33 MB
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In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future. One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features: Pioneering theories and principles of individualized customer relationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler, Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them by value and need Tips for using the tools of interactivity and customization to build learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-based initiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’s customer relationship leaders, and that provides fundamental tools for embarking on a career in managing customer relationships or helping a company use customer value as the basis for executive decisions The techniques in Managing Customer Relationships can help any company sharpen its competitive advantage.

Electronic Services Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781615209682
Genre : Computers
File Size : 63. 50 MB
Format : PDF, ePub, Mobi
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With the increasing reliance on digital means to transact goods that are retail and communication based, e-services continue to develop as key applications for business, finance, industry and innovation.Electronic Services: Concepts, Methodologies, Tools and Applications is an all-inclusive research collection covering the latest studies on the consumption, delivery and availability of e-services. This multi-volume book contains over 100 articles, making it an essential reference for the evolving e-services discipline.

Machine Learning Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781609608194
Genre : Computers
File Size : 82. 37 MB
Format : PDF, ePub
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"This reference offers a wide-ranging selection of key research in a complex field of study,discussing topics ranging from using machine learning to improve the effectiveness of agents and multi-agent systems to developing machine learning software for high frequency trading in financial markets"--Provided by publishe

E Data

Author : Jill Dyché
ISBN : 0201657805
Genre : Business & Economics
File Size : 89. 84 MB
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Dyche presents the complete manager's briefing on what data warehousing technology can do today and how to achieve optimal results. Using real-world case studies from Charles Schwab, Bank of America, Qantas, 20th Century Fox, and others, she covers decision support, database marketing, and many industry-specific data warehouse applications.


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File Size : 82. 24 MB
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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Marketing Changes

Author : Susan Hart
ISBN : 1861526733
Genre : Business & Economics
File Size : 74. 56 MB
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This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without imposing the standard theory used in many texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.

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