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Handbook Of Marketing Research Methodologies For Hospitality And Tourism

Author : Ronald A. Nykiel
ISBN : 9780789034267
Genre : Business & Economics
File Size : 33. 76 MB
Format : PDF, Mobi
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Welcome To Hospitality An Introduction

Author : Kaye (Kye-Sung) Chon
ISBN : 9781428321489
Genre : Business & Economics
File Size : 88. 20 MB
Format : PDF, Mobi
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Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Little Red Writing Book Deluxe Edition

Author : Brandon Royal
ISBN : 9781897393253
Genre : Reference
File Size : 73. 98 MB
Format : PDF
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For Writing and Grammar Aficionados from All Walks of Life This deluxe edition contains the complete contents of "The Little Red Writing Book" and "The Little Gold Grammar Book." Whereas writing is based on principles in which writing is deemed better or worse, more effective or less effective grammar is based on rules, in which writing is deemed right or wrong, correct or incorrect. With coverage of the most useful writing principles and the most commonly encountered rules of grammar, "The Little Red Writing Book Deluxe Edition" is an invaluable guide for anyone who wants to master those skills that will make a good writer even better. Enjoy the benefits of your own self-paced writing course: Writing has four pillars structure, style, readability, and grammar and each pillar is like the single leg of a sturdy chair. *Structure relates to organization and deciding in which order to present your ideas. Learn how to choose the best writing structure to develop your ideas, how to break your writing topic into two to four parts, and how to write with a top-down approach. *Style describes how one writes, including how to use specific examples to support what is written. Learn how to make writing more simple, powerful, and vivid. Understand how to vary sentence beginnings, how to create a formal and informal tone, and how to keep writing gender neutral. *Readability focuses on presentation and how to make your document visually pleasing and easy to read. Learn how to make key words stand out, how to use headings and headlines to frame writing, and how to increase the use of white space to allow your document to breathe. *Grammar is about expressing language in a correct and acceptable form. Review the rules of grammar in terms of six common categories (subject-verb agreement, pronoun usage, modification, parallelism, comparisons, and verb tenses), and use short exercises and problems to help integrate key concepts of grammar, diction, idioms, and style. *Also included are special sections on editing tips and punctuation, America English vs. British English, and traditional writing vs. digital writing. Author s bio: Brandon Royal is an award-winning writer whose educational authorship includes "The Little Red Writing Book, The Little Gold Grammar Book, The Little Green Math Book, The Little Blue Reasoning Book, " and "Reasoning with Numbers." During his tenure working in Hong Kong for US-based Kaplan Educational Centers a Washington Post subsidiary and the largest test-preparation organization in the world Brandon honed his theories of teaching and education and developed a set of key learning principles to help define the basics of writing, grammar, math, and reasoning. A Canadian by birth and graduate of the University of Chicago s Booth School of Business, his interest in writing began after completing writing courses at Harvard University. Since then he has authored a dozen books and reviews of his books have appeared in "Time Asia" magazine, "Publishers Weekly, Library Journal of America, Midwest Book Review, The Asian Review of Books, Choice Reviews Online, Asia Times Online, " and About.com. Brandon is a five-time winner of the International Book Awards, a five-time gold medalist at the President s Book Awards, as well as a winner of the Global eBook Awards, the USA Book News Best Book Awards, and recipient of the 2011 Educational Book of the Year award as presented by the Book Publishers Association of Alberta. Appropriate for its audience of ambitious students and professionals those who have plenty of brains, but need a little brush-up with the pen. --Publishers Weekly Online Reviews

The Little Red Writing Book

Author : Brandon Royal
ISBN : 9781897393208
Genre : Reference
File Size : 35. 47 MB
Format : PDF, ePub, Mobi
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For Writing Aficionados from All Walks of Life This book is based on a simple but powerful observation: Students and young professionals who develop outstanding writing skills do so primarily by mastering a limited number of the most important writing principles, which they use over and over again. This statement begs the question: What are these recurring principles? The answer to this question is the basis of this material. "The Little Red Writing Book" is especially suitable for high school students wanting to master the basics of expository writing. It is also suitable for college students seeking a review of basic writing skills. A wealth of examples, charts, and engaging exercises makes this book an invaluable guide for anyone who wants to master those skills that will make a good writer even better. Brandon Royal is an award-winning writer whose educational authorship includes "The Little Gold Grammar Book, The Little Red Writing Book Deluxe Edition, The Little Green Math Book, The Little Blue Reasoning Book, " and "Reasoning with Numbers." During his tenure working in Hong Kong for US-based Kaplan Educational Centers a Washington Post subsidiary and the largest test-preparation organization in the world Brandon honed his theories of teaching and education and developed a set of key learning principles to help define the basics of writing, grammar, math, and reasoning. A Canadian by birth and graduate of the University of Chicago s Booth School of Business, his interest in writing began after completing writing courses at Harvard University. Since then he has authored a dozen books and reviews of his books have appeared in "Time Asia" magazine, "Publishers Weekly, Library Journal of America, Midwest Book Review, The Asian Review of Books, Choice Reviews Online, Asia Times Online, " and About.com. Brandon is a five-time winner of the International Book Awards, a five-time gold medalist at the President s Book Awards, as well as a winner of the Global eBook Awards, the USA Book News Best Book Awards, and recipient of the 2011 Educational Book of the Year award as presented by the Book Publishers Association of Alberta. The articulate exposition of Royal s twenty principles of writing fit neatly into 128 short, accessible (paperback) pages. I recommend this wonder to all my writing students. Perhaps one day writing committees will wisely follow suit and make this a primary text for all writing courses at their schools. --Ray Turner, B.A., MA (Communications), Writing Instructor and Former Educational Administrator, Corpus Christi TX, USA

Townsend Inlet To Cape May Inlet Feasibility Study

Author :
ISBN : NWU:35556030993000
Genre :
File Size : 79. 25 MB
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International Hotel Management

Author : Chuck Y. Gee
ISBN : 0866120815
Genre : Business & Economics
File Size : 32. 42 MB
Format : PDF
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Challenges Opportunities And Solutions In Structural Engineering And Construction

Author : Nader Ghafoori
ISBN : 9781439859438
Genre : Technology & Engineering
File Size : 21. 33 MB
Format : PDF, Kindle
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Challenges, Opportunities and Solutions in Structural Engineering and Construction addresses the latest developments in innovative and integrative technologies and solutions in structural engineering and construction, including: Concrete, masonry, steel and composite structures; Dynamic impact and earthquake engineering; Bridges and special structures; Structural optimization and computation; Construction materials; Construction methods and management; Construction maintenance and infrastructure; Organizational behavior; Sustainability and energy conservation; Engineering economics; Information technology; Geotechnical engineering, foundation and tunneling. The book appeals to structural and construction engineers, architects, academics, researchers, students and those involved in the building and construction industry.

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