franchise and grow rich in quebec 7 strategies to do it right in the first time without the red tape

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The Guide To Franchising

Author : Martin Mendelsohn
ISBN : 1844801624
Genre : Business & Economics
File Size : 56. 83 MB
Format : PDF, ePub
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The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world. The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.

Orr

Author : Bobby Orr
ISBN : 9781101635643
Genre : Biography & Autobiography
File Size : 61. 49 MB
Format : PDF, ePub, Mobi
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The NHL legend tells his story from his Ontario childhood to his years with the Bruins and Blackhawks, to today. New York Times Bestseller! Bobby Orr is often referred to as the greatest defenseman ever to play the game of hockey. But all the brilliant achievements leave unsaid as much as they reveal. They don’t tell what inspired Orr, what drove him, what it was like for a shy small-town kid to suddenly land in the full glare of the media. They don’t tell what it was like when the agent he regarded as a brother betrayed him and left him in financial ruin. They don’t tell what he thinks of the game of hockey today. Now he breaks his silence in a memoir as unique as the man himself... Includes photographs

The Perestroika Deception

Author : Anatoliy Golitsyn
ISBN : 1899798005
Genre : Communist strategy
File Size : 59. 3 MB
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An Empire Of Wealth

Author : John Steele Gordon
ISBN : 9780061847646
Genre : History
File Size : 55. 62 MB
Format : PDF, Kindle
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Throughout time, from ancient Rome to modern Britain, the great empires built and maintained their domination through force of arms and political power. But not the United States. America has dominated the world in a new, peaceful, and pervasive way -- through the continued creation of staggering wealth. In this authoritative, engrossing history, John Steele Gordon captures as never before the true source of our nation's global influence: wealth and the capacity to create more of it. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.

How Customers Think

Author : Gerald Zaltman
ISBN : 1578518261
Genre : Business & Economics
File Size : 88. 60 MB
Format : PDF, ePub, Mobi
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How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

Hit Makers

Author : Derek Thompson
ISBN : 9781101980347
Genre : Social Science
File Size : 36. 60 MB
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“This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is the world’s most important modern newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere

The Importance Of Being Little

Author : Erika Christakis
ISBN : 9780698195011
Genre : Family & Relationships
File Size : 51. 39 MB
Format : PDF, Docs
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“Christakis . . . expertly weaves academic research, personal experience and anecdotal evidence into her book . . . a bracing and convincing case that early education has reached a point of crisis . . . her book is a rare thing: a serious work of research that also happens to be well-written and personal . . . engaging and important.” --Washington Post "What kids need from grown-ups (but aren't getting)...an impassioned plea for educators and parents to put down the worksheets and flash cards, ditch the tired craft projects (yes, you, Thanksgiving Handprint Turkey) and exotic vocabulary lessons, and double-down on one, simple word: play." --NPR.org The New York Times bestseller that provides a bold challenge to the conventional wisdom about early childhood, with a pragmatic program to encourage parents and teachers to rethink how and where young children learn best by taking the child’s eye view of the learning environment To a four-year-old watching bulldozers at a construction site or chasing butterflies in flight, the world is awash with promise. Little children come into the world hardwired to learn in virtually any setting and about any matter. Yet in today’s preschool and kindergarten classrooms, learning has been reduced to scripted lessons and suspect metrics that too often undervalue a child’s intelligence while overtaxing the child’s growing brain. These mismatched expectations wreak havoc on the family: parents fear that if they choose the “wrong” program, their child won’t get into the “right” college. But Yale early childhood expert Erika Christakis says our fears are wildly misplaced. Our anxiety about preparing and safeguarding our children’s future seems to have reached a fever pitch at a time when, ironically, science gives us more certainty than ever before that young children are exceptionally strong thinkers. In her pathbreaking book, Christakis explains what it’s like to be a young child in America today, in a world designed by and for adults, where we have confused schooling with learning. She offers real-life solutions to real-life issues, with nuance and direction that takes us far beyond the usual prescriptions for fewer tests, more play. She looks at children’s use of language, their artistic expressions, the way their imaginations grow, and how they build deep emotional bonds to stretch the boundaries of their small worlds. Rather than clutter their worlds with more and more stuff, sometimes the wisest course for us is to learn how to get out of their way. Christakis’s message is energizing and reassuring: young children are inherently powerful, and they (and their parents) will flourish when we learn new ways of restoring the vital early learning environment to one that is best suited to the littlest learners. This bold and pragmatic challenge to the conventional wisdom peels back the mystery of childhood, revealing a place that’s rich with possibility. From the Hardcover edition.

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