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Essentials Of Marketing

Author : Paul Baines
ISBN : 9780199646500
Genre : Business & Economics
File Size : 89. 46 MB
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Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

Chevengur

Author : Andreĭ Platonovich Platonov
ISBN : 0882333097
Genre : Fiction
File Size : 42. 84 MB
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Organizing For Social Change

Author : Kim Et Al. Bobo
ISBN : 8126114282
Genre :
File Size : 29. 10 MB
Format : PDF
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At Last, Here Is A Comprehensive Manual For Grassroots Organizers Working For Social, Political, Environmental, And Economic Change At The Local, State, And National Levels. Since 1973 The Midwest Academy Has Attracted More Than 20,000 Grassroots Activists From Unions, Student Advocacy Groups, Housing And Tenant Associations, Church Organizations, Senior Citizen Networks, And State And Local Citizen Action Coalitions. The Academy Handbook Is Central To The Success Of Its Seminars, And It Provides An Invaluable Reference Source For Organizers Throughout Their Careers. Also Included Are Anecdotes About A Wide Variety Of Real Organizations Working On Issues Concerning Labour, Pollution, Housing, Voter Registration, Racism, Healthcare, Peace, Religion, Consumer Protection, Energy, And Public Campaign Financing. Whatever The Cause, This Is The Manual That Can Help Guide Organizers And Ensure That They Continue To Reach Their Goals With Efficiency And Dignity. Use It And Organize!

Uprooting Racism

Author : Paul Kivel
ISBN : 0865714592
Genre : Political Science
File Size : 83. 87 MB
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Offers advice on the strategic intervention of racism in public policy, institutional settings, or interpersonal interactions.

Exploring Public Relations

Author : Ralph Tench
ISBN : 9780273757818
Genre : Business & Economics
File Size : 59. 70 MB
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Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.

Get The Message

Author : Lucy R. Lippard
ISBN : UOM:39015050031353
Genre : Art
File Size : 70. 85 MB
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This collection of twenty essays reflects the ethical and political questions facing artists and ranges from scholarly reporting to comic strips

The Voyage Of The Beagle

Author : Charles Darwin
ISBN :
Genre : Science
File Size : 36. 8 MB
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PREFACE I have stated in the preface to the first Edition of this work, and in the Zoology of the Voyage of the Beagle, that it was in consequence of a wish expressed by Captain Fitz Roy, of having some scientific person on board, accompanied by an offer from him of giving up part of his own accommodations, that I volunteered my services, which received, through the kindness of the hydrographer, Captain Beaufort, the sanction of the Lords of the Admiralty. As I feel that the opportunities which I enjoyed of studying the Natural History of the different countries we visited, have been wholly due to Captain Fitz Roy, I hope I may here be permitted to repeat my expression of gratitude to him; and to add that, during the five years we were together, I received from him the most cordial friendship and steady assistance. Both to Captain Fitz Roy and to all the Officers of the Beagle [ 1] I shall ever feel most thankful for the undeviating kindness with which I was treated during our long voyage. This volume contains, in the form of a Journal, a history of our voyage, and a sketch of those observations in Natural History and Geology, which I think will possess some interest for the general reader. I have in this edition largely condensed and corrected some parts, and have added a little to others, in order to render the volume more fitted for popular reading; but I trust that naturalists will remember, that they must refer for details to the larger publications which comprise the scientific results of the Expedition. The Zoology of the Voyage of the Beagle includes an account of the Fossil Mammalia, by Professor Owen; of the Living Mammalia, by Mr. Waterhouse; of the Birds, by Mr. Gould; of the Fish, by the Rev. L. Jenyns; and of the Reptiles, by Mr. Bell. I have appended to the descriptions of each species an account of its habits and range. These works, which I owe to the high talents and disinterested zeal of the above distinguished authors, could not have been undertaken, had it not been for the liberality of the Lords Commissioners of Her Majesty's Treasury, who, through the representation of the Right Honourable the Chancellor of the Exchequer, have been pleased to grant a sum of one thousand pounds towards defraying part of the expenses of publication. I have myself published separate volumes on the 'Structure and Distribution of Coral Reefs;' on the 'Volcanic Islands visited during the Voyage of the Beagle;' and on the 'Geology of South America.' The sixth volume of the 'Geological Transactions' contains two papers of mine on the Erratic Boulders and Volcanic Phenomena of South America. Messrs. Waterhouse, Walker, Newman, and White, have published several able papers on the Insects which were collected, and I trust that many others will hereafter follow. The plants from the southern parts of America will be given by Dr. J. Hooker, in his great work on the Botany of the Southern Hemisphere. The Flora of the Galapagos Archipelago is the subject of a separate memoir by him, in the 'Linnean Transactions.' The Reverend Professor Henslow has published a list of the plants collected by me at the Keeling Islands; and the Reverend J. M. Berkeley has described my cryptogamic plants. I shall have the pleasure of acknowledging the great assistance which I have received from several other naturalists, in the course of this and my other works; but I must be here allowed to return my most sincere thanks to the Reverend Professor Henslow, who, when I was an undergraduate at Cambridge, was one chief means of giving me a taste for Natural History,—who, during my absence, took charge of the collections I sent home, and by his correspondence directed my endeavours,—and who, since my return, has constantly rendered me every assistance which the kindest friend could offer.

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