how to create a social media strategy the know it alls complete guide to launching social media for monumental growth

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Social Media Strategies For Professionals And Their Firms

Author : Michelle Golden
ISBN : 0470933917
Genre : Business & Economics
File Size : 62. 95 MB
Format : PDF, ePub
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Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

The Lean Startup

Author : Eric Ries
ISBN : 0670921602
Genre : Business & Economics
File Size : 73. 4 MB
Format : PDF
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Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

Growth Hacker Marketing

Author : Ryan Holiday
ISBN : 9781782830191
Genre : Business & Economics
File Size : 72. 83 MB
Format : PDF, Kindle
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

The Leadership Challenge

Author : James M. Kouzes
ISBN : 9781118281963
Genre : Business & Economics
File Size : 32. 22 MB
Format : PDF, Kindle
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The 25th anniversary edition of the bestselling business classic, completely revised and updated For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication. Based on Kouzes and Posner's extensive research, this all-new edition casts their enduring work in context for today's world, proving how leadership is a relationship that must be nurtured, and most importantly, that it can be learned. Features over 100 all-new case studies and examples, which show The Five Practices of Exemplary Leadership in action around the world Focuses on the toughest organizational challenges leaders face today Addresses changes in how people work and what people want from their work An indispensable resource for leaders at all levels, this anniversary edition is a landmark update and must-read.

The Collaborative Organization A Strategic Guide To Solving Your Internal Business Challenges Using Emerging Social And Collaborative Tools

Author : Jacob Morgan
ISBN : 9780071782319
Genre : Business & Economics
File Size : 58. 90 MB
Format : PDF, Docs
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Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologies The Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth. Jacob Morgan is the principal and cofounder of Chess Media Group, which helps organizations understand how to use social and collaborative tools to solve business problems.

The Development Dictionary

Author : Wolfgang Sachs
ISBN : 1856490440
Genre : Business & Economics
File Size : 36. 2 MB
Format : PDF, ePub
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In this pioneering collection, some of the world’s most eminent critics of development review the key concepts of the development discourse in the post-war era. Each essay examines one concept from a historical and anthropological point of view and highlights its particular bias. Exposing their historical obsolescence and intellectual sterility, the authors call for a bidding farewell to the whole Eurocentric development idea. This is urgently needed, they argue, in order to liberate people’s minds - in both North and South - for bold responses to the environmental and ethical challenges now confronting humanity. These essays are an invitation to experts, grassroots movements and students of development to recognize the tainted glasses they put on whenever they participate in the development discourse.

Marketing 2 0

Author : Bernie Borges
ISBN : 9781604942880
Genre : Customer relations
File Size : 77. 62 MB
Format : PDF, Kindle
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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

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