how to create a social media strategy the know it alls complete guide to launching social media for monumental growth

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The Lean Startup

Author : Eric Ries
ISBN : 0670921602
Genre : Business & Economics
File Size : 31. 69 MB
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Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

Growth Hacker Marketing

Author : Ryan Holiday
ISBN : 9781782830191
Genre : Business & Economics
File Size : 78. 78 MB
Format : PDF, ePub, Docs
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

The Collaborative Organization A Strategic Guide To Solving Your Internal Business Challenges Using Emerging Social And Collaborative Tools

Author : Jacob Morgan
ISBN : 9780071782319
Genre : Business & Economics
File Size : 29. 21 MB
Format : PDF, ePub
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Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologies The Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth. Jacob Morgan is the principal and cofounder of Chess Media Group, which helps organizations understand how to use social and collaborative tools to solve business problems.

The Development Dictionary

Author : Wolfgang Sachs
ISBN : 1856490440
Genre : Business & Economics
File Size : 38. 70 MB
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In this pioneering collection, some of the world’s most eminent critics of development review the key concepts of the development discourse in the post-war era. Each essay examines one concept from a historical and anthropological point of view and highlights its particular bias. Exposing their historical obsolescence and intellectual sterility, the authors call for a bidding farewell to the whole Eurocentric development idea. This is urgently needed, they argue, in order to liberate people’s minds - in both North and South - for bold responses to the environmental and ethical challenges now confronting humanity. These essays are an invitation to experts, grassroots movements and students of development to recognize the tainted glasses they put on whenever they participate in the development discourse.

Yeah Baby

Author : Jillian Michaels
ISBN : 9781623368043
Genre : Health & Fitness
File Size : 37. 82 MB
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What every mother needs to know You know Jillian Michaels as the world's leading fitness expert and a renowned nutritionist; but she's also a proud mother of two. In Yeah Baby!, Jillian, along with her team of top-notch experts, will change everything you think you know about pregnancy, arming you with the most cutting-edge information available, so you can make the right choices for you and your little one. They will help you navigate the hidden dangers in your immediate environment; understand the check-ups, tests, and treatments your doctor recommends; and provide powerful solutions for all your issues, from heartburn and swollen feet to more serious medical concerns. Also learn how to optimize every facet of your child's development, from IQ and long-term earning potential to future level of physical fitness and even taste preferences! Yeah Baby! also features a complete meal plan with delicious, nutrition-packed recipes, and a one-of-a-kind, trimester-specific fitness program, to ensure you bounce back stronger and better than ever. Expert Dream Team: Suzanne Gilberg-Lenz, MD is an Ob-Gyn, a Clinical Ayurvedic Specialist, and board certified in Integrative and Holistic Medicine. Andrea Orbeck is a PregnancyFitness Specialist who holds an advanced degree in Kinesiology and Intracellular Physiology. Katja VanHerle, MD is one of America's Top Physicians in Endocrinology as named by Consumer Research Council of America. Cheryl Forberg, RD is an award-winning registered dietitian, chef, and New York Times bestselling author. Jay Gordon, MD, FAAP is a pediatrician who specializes in infant nutrition and breastfeeding.

Marketing 2 0

Author : Bernie Borges
ISBN : 9781604942880
Genre : Customer relations
File Size : 81. 25 MB
Format : PDF
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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

Social Media And Public Relations

Author : Deirdre K. Breakenridge
ISBN : 9780132983228
Genre : Business & Economics
File Size : 31. 56 MB
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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

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