how to create a social media strategy the know it alls complete guide to launching social media for monumental growth

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Inside Terrorism

Author : Bruce Hoffman
ISBN : 9780231126991
Genre : Political Science
File Size : 45. 62 MB
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In this revised edition, the author analyzes the new adversaries, motivations, and tactics of global terrorism that have emerged in recent years, focusing specifically on how Al Qaeda has changed since 9/11; the reasons behind its resiliency, resonance, and longevity; and its successful use of the Internet and videotapes to build public support and gain new recruits. He broadens the discussion by evaluating the potential repercussions of the Iraqi insurgency, the use of suicide bombers, terrorist exploitation of new communications media, and the likelihood of a chemical, biological, radiological, or nuclear terrorist strike. Looking at the U.S., he reconsiders the Timothy McVeigh case and the threats posed by American Christian white supremacists and abortion opponents as well as those posed by militant environmentalists and animal rights activists. He argues that the attacks on the World Trade Center fundamentally transformed the West's view of the terrorist threat.

The Big Book Of Social Media

Author : Robert Fine
ISBN : 0881441597
Genre : Computers
File Size : 90. 18 MB
Format : PDF, Kindle
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"Foreword by Sam Feist, CNN Political Director"--Cover.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 20. 45 MB
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Salt Sugar Fat

Author : Michael Moss
ISBN : 9781448133871
Genre : Business & Economics
File Size : 58. 89 MB
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The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what’s in your shopping basket?

Collective Action For Social Change

Author : A. Schutz
ISBN : 9780230118539
Genre : Social Science
File Size : 55. 9 MB
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This book draws from both authors' extensive experience participating in community organizing efforts and teaching courses on community organizing to novices.

The Leadership Challenge

Author : James M. Kouzes
ISBN : 9780470947593
Genre : Business & Economics
File Size : 25. 41 MB
Format : PDF
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The Rational Optimist How Prosperity Evolves

Author : Matt Ridley
ISBN : 9780007374816
Genre : History
File Size : 34. 14 MB
Format : PDF, Mobi
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Shortlisted for the BBC Samuel Johnson Prize for Non-fiction 2011. Life is on the up.

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