how to create a social media strategy the know it alls complete guide to launching social media for monumental growth

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The Collaborative Organization A Strategic Guide To Solving Your Internal Business Challenges Using Emerging Social And Collaborative Tools

Author : Jacob Morgan
ISBN : 9780071782319
Genre : Business & Economics
File Size : 74. 86 MB
Format : PDF, ePub, Mobi
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Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologies The Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth. Jacob Morgan is the principal and cofounder of Chess Media Group, which helps organizations understand how to use social and collaborative tools to solve business problems.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 29. 48 MB
Format : PDF, ePub, Docs
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

The Rise And Fall Of American Growth

Author : Robert J. Gordon
ISBN : 9781400873302
Genre : Business & Economics
File Size : 24. 81 MB
Format : PDF, ePub, Docs
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In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, motor vehicles, air travel, and television transformed households and workplaces. But has that era of unprecedented growth come to an end? Weaving together a vivid narrative, historical anecdotes, and economic analysis, The Rise and Fall of American Growth challenges the view that economic growth will continue unabated, and demonstrates that the life-altering scale of innovations between 1870 and 1970 cannot be repeated. Gordon contends that the nation's productivity growth will be further held back by the headwinds of rising inequality, stagnating education, an aging population, and the rising debt of college students and the federal government, and that we must find new solutions. A critical voice in the most pressing debates of our time, The Rise and Fall of American Growth is at once a tribute to a century of radical change and a harbinger of tougher times to come.

Yeah Baby

Author : Jillian Michaels
ISBN : 9781623368043
Genre : Health & Fitness
File Size : 52. 12 MB
Format : PDF, Mobi
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What every mother needs to know You know Jillian Michaels as the world's leading fitness expert and a renowned nutritionist; but she's also a proud mother of two. In Yeah Baby!, Jillian, along with her team of top-notch experts, will change everything you think you know about pregnancy, arming you with the most cutting-edge information available, so you can make the right choices for you and your little one. They will help you navigate the hidden dangers in your immediate environment; understand the check-ups, tests, and treatments your doctor recommends; and provide powerful solutions for all your issues, from heartburn and swollen feet to more serious medical concerns. Also learn how to optimize every facet of your child's development, from IQ and long-term earning potential to future level of physical fitness and even taste preferences! Yeah Baby! also features a complete meal plan with delicious, nutrition-packed recipes, and a one-of-a-kind, trimester-specific fitness program, to ensure you bounce back stronger and better than ever. Expert Dream Team: Suzanne Gilberg-Lenz, MD is an Ob-Gyn, a Clinical Ayurvedic Specialist, and board certified in Integrative and Holistic Medicine. Andrea Orbeck is a PregnancyFitness Specialist who holds an advanced degree in Kinesiology and Intracellular Physiology. Katja VanHerle, MD is one of America's Top Physicians in Endocrinology as named by Consumer Research Council of America. Cheryl Forberg, RD is an award-winning registered dietitian, chef, and New York Times bestselling author. Jay Gordon, MD, FAAP is a pediatrician who specializes in infant nutrition and breastfeeding.

Growth Hacker Marketing

Author : Ryan Holiday
ISBN : 9781782830191
Genre : Business & Economics
File Size : 81. 12 MB
Format : PDF, ePub, Mobi
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

The Dream Manager

Author : Matthew Kelly
ISBN : 9781401389550
Genre : Business & Economics
File Size : 44. 77 MB
Format : PDF, Kindle
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A business parable about how companies can achieve remarkable results by helping their employees fulfill their dreams Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we dont dream of being great managers, it's just that we havent found a practical and efficient way to do it. Until now . . . The fictional company in this remarkable book is grappling with real problems of high turnover and low morale -- so the managers begin to investigate what really drives the employees. What they discover is that the key to motivation isnt necessarily the promise of a bigger paycheck or title, but rather the fulfillment of crucial personal dreams. They also learned that people at every level need to be offered specific kinds of help and encouragement -- or our dreams will forever remain just dreams as we grow dissatisfied with our lives and jobs. Beginning with his important thought that a company can only become the-best-version-of-itself to the extent that its employees are becoming better-versions-of-themselves, Matthew Kelly explores the connection between the dreams we are chasing personally and the way we all engage at work. Tackling head-on the growing problem of employee disengagement, Kelly explores the dynamic collaboration that is unleashed when people work together to achieve company objectives and personal dreams. The power of The Dream Manager is that simply becoming aware of the concept will change the way you manage and relate to people instantly and forever. What's your dream?

Your School Rocks So Tell People

Author : Ryan McLane
ISBN : 0986155527
Genre :
File Size : 24. 46 MB
Format : PDF, Kindle
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"Nothing..". How many times each week do your students respond to the question, "What happened at school today?" with that single, uninspiring, and untrue word? As school principals, Ryan McLane and Eric Lowe know that if schools rely on students to keep their parents informed, they risk parents believing that nothing special is happening at school - when quite the opposite is true. Great things are happening in your school every day! It's time to tell people! Your School Rocks... So Tell People! is a practical guide to using social media tools to keep your students' families and community connected, informed, and excited about what's going on in your school. Packed with tips and insights from educators who are effectively using social media, Your School Rocks... So Tell People! will inspire you to find the communication tools that work best for your school community. You'll learn: Where you'll find your "audience" online How video newsletters can help you save time (and paper) Why you don't have to be afraid of Facebook and blog comments How to engage students in learning activities outside normal school hours How simple images and words can inspire students How to save money using powerful and free social media tools And much more! With more than 70 immediately actionable tips, easy to follow instructions, and links to video tutorials, Your School Rocks... So Tell People! equips teachers and administrators to create communication strategies that are doable and effective.

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