impossible to ignore creating memorable content to influence decisions

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Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 9781259584145
Genre : Business & Economics
File Size : 60. 12 MB
Format : PDF, Kindle
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Pre Suasion

Author : Robert Cialdini
ISBN : 9781501109812
Genre : Business & Economics
File Size : 69. 63 MB
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“Best Business Books of 2016” —Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

Summary Of Impossible To Ignore

Author : Fastreads
ISBN : 1541132157
Genre :
File Size : 21. 16 MB
Format : PDF
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***Don't miss Dr. Carmen Simon's revolutionary approach to making a lasting impression: "Impossible to Ignore: Creating Memorable Content to Influence Decisions." Simon uses scientifically proven research to design a step-by-step method to creating the best content to drive the decisions you desire.*** What Will You Learn from Reading This Book? Why we remember the things we do How much of what we hear and see we actually remember What types of things we are most likely to remember The science behind memory and decision-making How to associate your content with a recurring memory for most A step-by-step plan to get people to convert when you want them to! Book Summary Overview In this book, Carmen Simon explores how writers, artists and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember, and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content. The premise of this book is that communication is only effective if the message sticks to the minds of the listeners long enough to influence their choice at the decision point. The author uses the latest developments in brain science to develop an approach that anyone can use to create a presentation, sales pitch, training program or marketing campaign that is easy to understand and hard to forget. Whether you're making a sales pitch or writing a book, "Impossible to Ignore" is the book you need to make your content unforgettable! Click Buy Now with 1-Click to Own Your Copy Today!

God S Debris

Author : Scott Adams
ISBN : 9781449459840
Genre : Religion
File Size : 21. 22 MB
Format : PDF, ePub, Mobi
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God's Debris is the first non-Dilbert, non-humor book by best-selling author Scott Adams. Adams describes God's Debris as a thought experiment wrapped in a story. It's designed to make your brain spin around inside your skull. Imagine that you meet a very old man who—you eventually realize—knows literally everything. Imagine that he explains for you the great mysteries of life: quantum physics, evolution, God, gravity, light psychic phenomenon, and probability—in a way so simple, so novel, and so compelling that it all fits together and makes perfect sense. What does it feel like to suddenly understand everything? You may not find the final answer to the big question, but God's Debris might provide the most compelling vision of reality you will ever read. The thought experiment is this: Try to figure out what's wrong with the old man's explanation of reality. Share the book with your smart friends, then discuss it later while enjoying a beverage. It has no violence or sex, but the ideas are powerful and not appropriate for readers under fourteen.

Win Bigly

Author : Scott Adams
ISBN : 0735219710
Genre : Business & Economics
File Size : 57. 75 MB
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Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist, recognized Donald Trump's powers of persuasion before nearly anyone else. Now he's expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques--for good or for ill. Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called Trump a master communicator in the same league as Abraham Lincoln and Steve Jobs. As a student of the art and science of persuasion, Adams recognized Trump's deep toolbox for persuasion. On his popular blog, Adams predicted that Trump could go all the way. The public response was ridicule, scorn, and even calls to boycott Dilbert. But ultimately, Adams was right and his critics were wrong. So what did Adams see that the pundits missed? The short answer is the power of irrationality. We humans like to think of ourselves as rational beings, but we overwhelmingly make decisions on gut instinct, then invent reasons to justify those decisions after the fact. Emotional persuasion works despite a leader's flaws, missteps, and tacky behavior. It can overcome all appeals to logic and even self-interest. In his new book, Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." You'll learn, for instance, how to... � Create linguistic kills shots ("Low-energy Jeb"!) with unexpected vocabulary and sticky imagery to refuel confirmation bias � Use the High Ground Maneuver--a successful tactic of Steve Jobs during publicity flare-ups--to win almost any debate � Spot the tells for cognitive dissonance so you know when others have abandoned reason Written in the clever but relatable voice that his fans love, this is a must read if you care about persuading others in any field--or if you just want to resist the tactics of emotional persuasion when used on you.

Thriving On Vague Objectives

Author : Scott Adams
ISBN : 9780740755330
Genre : Humor
File Size : 85. 9 MB
Format : PDF, ePub
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A collection of the widely read comic strip captures the reality of the nine-to-five worker--from the techno-man stuck in a dead-end job to the trash collector who knows everything about everything--offering a dead-on depiction of office life. Original.

Reinvention

Author : Shane Cragun
ISBN : 1626342865
Genre : Business & Economics
File Size : 41. 61 MB
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The Age of Disruption Today's disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn't enough to able to change when you have to; you must change before you have to, in proactive ways that allow your organization to leverage incoming global shockwaves to boost performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help you implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take you beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.

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