impossible to ignore creating memorable content to influence decisions

Download Book Impossible To Ignore Creating Memorable Content To Influence Decisions in PDF format. You can Read Online Impossible To Ignore Creating Memorable Content To Influence Decisions here in PDF, EPUB, Mobi or Docx formats.

Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 9781259584145
Genre : Business & Economics
File Size : 82. 99 MB
Format : PDF, Mobi
Download : 546
Read : 1167

Download Now


A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Pre Suasion

Author : Robert Cialdini
ISBN : 9781501109799
Genre : Business & Economics
File Size : 29. 27 MB
Format : PDF, Docs
Download : 375
Read : 711

Download Now


Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

God S Debris

Author : Scott Adams
ISBN : 9781449459840
Genre : Religion
File Size : 87. 54 MB
Format : PDF, Mobi
Download : 162
Read : 986

Download Now


God's Debris is the first non-Dilbert, non-humor book by best-selling author Scott Adams. Adams describes God's Debris as a thought experiment wrapped in a story. It's designed to make your brain spin around inside your skull. Imagine that you meet a very old man who—you eventually realize—knows literally everything. Imagine that he explains for you the great mysteries of life: quantum physics, evolution, God, gravity, light psychic phenomenon, and probability—in a way so simple, so novel, and so compelling that it all fits together and makes perfect sense. What does it feel like to suddenly understand everything? You may not find the final answer to the big question, but God's Debris might provide the most compelling vision of reality you will ever read. The thought experiment is this: Try to figure out what's wrong with the old man's explanation of reality. Share the book with your smart friends, then discuss it later while enjoying a beverage. It has no violence or sex, but the ideas are powerful and not appropriate for readers under fourteen.

Strangers To Ourselves

Author : Timothy D. Wilson
ISBN : 0674013824
Genre : Psychology
File Size : 40. 91 MB
Format : PDF, Mobi
Download : 822
Read : 329

Download Now


A tour of the human unconsciousness as defined by contemporary psychology explains that it is comprised of sophisticated mental processes, identifying a gap between self-knowledge and reality, and warning about the dangers of too much introspection. (Psychology & Self-Help)

Win Your Case

Author : Gerry Spence
ISBN : 1429909013
Genre : Law
File Size : 59. 33 MB
Format : PDF, Kindle
Download : 719
Read : 1068

Download Now


Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969. In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself. Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument. To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument. Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom.

Invisible Influence

Author : Jonah Berger
ISBN : 9781476759753
Genre : Business & Economics
File Size : 67. 19 MB
Format : PDF, ePub, Docs
Download : 681
Read : 724

Download Now


The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Reinvention

Author : Shane Cragun
ISBN : 1626342865
Genre : Business & Economics
File Size : 44. 12 MB
Format : PDF, Docs
Download : 551
Read : 859

Download Now


The Age of Disruption Today's disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn't enough to able to change when you have to; you must change before you have to, in proactive ways that allow your organization to leverage incoming global shockwaves to boost performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help you implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take you beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.

Top Download: