impossible to ignore creating memorable content to influence decisions

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Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 9781259584145
Genre : Business & Economics
File Size : 87. 4 MB
Format : PDF, Kindle
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Pre Suasion

Author : Robert Cialdini
ISBN : 9781501109799
Genre : Business & Economics
File Size : 28. 22 MB
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

God S Debris

Author : Scott Adams
ISBN : 9781449459840
Genre : Religion
File Size : 65. 7 MB
Format : PDF, ePub
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God's Debris is the first non-Dilbert, non-humor book by best-selling author Scott Adams. Adams describes God's Debris as a thought experiment wrapped in a story. It's designed to make your brain spin around inside your skull. Imagine that you meet a very old man who—you eventually realize—knows literally everything. Imagine that he explains for you the great mysteries of life: quantum physics, evolution, God, gravity, light psychic phenomenon, and probability—in a way so simple, so novel, and so compelling that it all fits together and makes perfect sense. What does it feel like to suddenly understand everything? You may not find the final answer to the big question, but God's Debris might provide the most compelling vision of reality you will ever read. The thought experiment is this: Try to figure out what's wrong with the old man's explanation of reality. Share the book with your smart friends, then discuss it later while enjoying a beverage. It has no violence or sex, but the ideas are powerful and not appropriate for readers under fourteen.

How To Fail At Almost Everything And Still Win Big

Author : Scott Adams
ISBN : 1591847745
Genre : Biography & Autobiography
File Size : 81. 81 MB
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"Dilbert creator Scott Adams offers his most personal book ever--a ... memoir of his many failures and what they eventually taught him about success. How do you go from hapless office worker to world-famous cartoonist and bestselling author in just a few years? No career guide can answer that, and not even Scott Adams (who actually did it) can give you a road map that works for everyone. But there's a lot to learn from his personal story, and a lot of humor along the way"--

Brand Seduction

Author : Daryl Weber
ISBN : 1632650134
Genre : Business & Economics
File Size : 70. 89 MB
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For many marketing professionals, .science. is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to .seduce. customers and grow their businesses.

Reinvention

Author : Shane Cragun
ISBN : 1626342865
Genre : Business & Economics
File Size : 63. 26 MB
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The Age of Disruption Today's disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn't enough to able to change when you have to; you must change before you have to, in proactive ways that allow your organization to leverage incoming global shockwaves to boost performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help you implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take you beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.

The Wisest One In The Room

Author : Thomas Gilovich
ISBN : 9781451677560
Genre : Psychology
File Size : 36. 58 MB
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Renowned psychologists describe the most useful insights from social psychology that can help make you “wise”: wise about why people behave the way they do, and wise about how to use that knowledge in understanding and influencing the people in your life. When faced with a challenge, we often turn to those we trust for words of wisdom. Friends, relatives, and colleagues: someone with the best advice about how to boost sales, the most useful insights into raising children, or the sharpest take on an ongoing conflict. In The Wisest One in the Room, renowned social psychologists Thomas Gilovich and Lee Ross ask: Why? What do these people know? What are the foundations of their wisdom? And, as professors and researchers who specialize in the study of human behavior, they wonder: What general principles of human psychology are they drawing on to reach these conclusions? They begin by noting that wisdom, unlike intelligence, demands some insight into people—their hopes, fears, passions, and drives. It’s true for the executive running a Fortune 500 company, the candidate seeking public office, the artist trying to create work that will speak to the ages, or the single parent trying to get a child through the tumultuous adolescent years. To be wise, they maintain, one must be psych-wise. Gilovich and Ross show that to answer any kind of behavioral question, it is essential to understand the details—especially the hidden and subtle details—of the situational forces acting upon us. Understanding these forces is the key to becoming wiser in the way we understand the people and events we encounter, and wiser in the way we deal with the challenges that are sure to come our way—perhaps even the key to becoming “the wisest in the room.”

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