impossible to ignore creating memorable content to influence decisions

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Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 9781259584145
Genre : Business & Economics
File Size : 62. 90 MB
Format : PDF, Kindle
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Pre Suasion

Author : Robert Cialdini
ISBN : 9781501109799
Genre : Business & Economics
File Size : 42. 65 MB
Format : PDF, ePub, Mobi
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

How To Fail At Almost Everything And Still Win Big

Author : Scott Adams
ISBN : 1591847745
Genre : Biography & Autobiography
File Size : 34. 89 MB
Format : PDF, ePub
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"Dilbert creator Scott Adams offers his most personal book ever--a ... memoir of his many failures and what they eventually taught him about success. How do you go from hapless office worker to world-famous cartoonist and bestselling author in just a few years? No career guide can answer that, and not even Scott Adams (who actually did it) can give you a road map that works for everyone. But there's a lot to learn from his personal story, and a lot of humor along the way"--

Yes

Author : Noah Goldstein
ISBN : 9781847651327
Genre : Business & Economics
File Size : 65. 57 MB
Format : PDF, ePub, Mobi
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Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

Invisible Influence

Author : Jonah Berger
ISBN : 9781476759753
Genre : Business & Economics
File Size : 68. 26 MB
Format : PDF, Kindle
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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Reinvention

Author : Shane Cragun
ISBN : 1626342865
Genre : Business & Economics
File Size : 46. 45 MB
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The Age of Disruption Today's disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn't enough to able to change when you have to; you must change before you have to, in proactive ways that allow your organization to leverage incoming global shockwaves to boost performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help you implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take you beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.

Thinking Fast And Slow

Author : Daniel Kahneman
ISBN : 9780141033570
Genre : Psychology
File Size : 21. 24 MB
Format : PDF
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The New York Times Bestseller, acclaimed by author such as Freakonomics co-author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co-author Richard Thaler, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

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