insanely great the life and times of macintosh the computer that changed everything

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Insanely Great

Author : Steven Levy
ISBN : 0140291776
Genre : Science
File Size : 53. 31 MB
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The Newsweek technology writer chronicles the rise of the Mac, a machine that revolutionized the computer industry and American society. Original.

Revolution In The Valley

Author : Andy Hertzfeld
ISBN : 9780596007195
Genre : Business & Economics
File Size : 81. 95 MB
Format : PDF, ePub
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Describes the development of the Apple Macintosh through a variety of anecdotes, photographs, and sketches.

The Perfect Thing

Author : Steven Levy
ISBN : 9780743293914
Genre : Business & Economics
File Size : 40. 28 MB
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On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century. Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences. Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises. Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.

Milestones In Computer Science And Information Technology

Author : Edwin D. Reilly
ISBN : 1573565210
Genre : Computers
File Size : 29. 5 MB
Format : PDF, Kindle
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Contains over 650 entries detailing the evolution of computing, including companies, machines, developments, inventions, parts, languages, and theories.

Computer

Author : Paul Atkinson
ISBN : 9781861897374
Genre : Computers
File Size : 53. 99 MB
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The pixelated rectangle we spend most of our day staring at in silence is not the television as many long feared, but the computer—the ubiquitous portal of work and personal lives. At this point, the computer is almost so common we don’t notice it in our view. It’s difficult to envision that not that long ago it was a gigantic, room-sized structure only to be accessed by a few inspiring as much awe and respect as fear and mystery. Now that the machine has decreased in size and increased in popular use, the computer has become a prosaic appliance, little-more noted than a toaster. These dramatic changes, from the daunting to the ordinary, are captured in Computer by design historian Paul Atkinson. Here, Atkinson chronicles the changes in physical design of the computer and shows how these changes in design are related to changes in popular attitude. Atkinson is fascinated by how the computer has been represented and promoted in advertising. For example, in contrast to ads from the 1970s and ’80s, today’s PC is very PC—genderless, and largely status free. Computer also considers the role of the computer as a cultural touchstone, as evidenced by its regular appearance in popular culture, including the iconography of the space age, HAL from 2001: A Space Odyssey, James Bond’s gadgetry, and Stars War and Star Trek. Computer covers many issues ignored by other histories of computing, which have focused on technology and the economics involved in their production, but rarely on the role of fashion in the physical design and promotion of computers and their general reception. The book will appeal to professionals and students of design and technology as well as those interested in the history of computers and how they have shaped—and been shaped by—our lives.

Crypto

Author : Steven Levy
ISBN : 9781101199466
Genre : Computers
File Size : 86. 80 MB
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If you've ever made a secure purchase with your credit card over the Internet, then you have seen cryptography, or "crypto", in action. From Stephen Levy—the author who made "hackers" a household word—comes this account of a revolution that is already affecting every citizen in the twenty-first century. Crypto tells the inside story of how a group of "crypto rebels"—nerds and visionaries turned freedom fighters—teamed up with corporate interests to beat Big Brother and ensure our privacy on the Internet. Levy's history of one of the most controversial and important topics of the digital age reads like the best futuristic fiction.

In The Plex

Author : Steven Levy
ISBN : 9781416596714
Genre : Business & Economics
File Size : 43. 70 MB
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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

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