invisible influence

Download Book Invisible Influence in PDF format. You can Read Online Invisible Influence here in PDF, EPUB, Mobi or Docx formats.

Invisible Influence

Author : Jonah Berger
ISBN : 9781476759753
Genre : Business & Economics
File Size : 61. 47 MB
Format : PDF
Download : 750
Read : 1244

Download Now


The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Invisible Influence

Author : Kevin Hogan
ISBN : 9781118602256
Genre : Business & Economics
File Size : 87. 68 MB
Format : PDF
Download : 403
Read : 396

Download Now


Explores the art of quiet persuasion, explaining how subtle influence can be employed effectively in sales, marketing, and communication, and offering insight into the mental shortcuts people use when they make purchases.

The Invisible Influence

Author : Alexander Cannon
ISBN : 9781446357606
Genre : Body, Mind & Spirit
File Size : 30. 96 MB
Format : PDF, Docs
Download : 698
Read : 388

Download Now


The Paranormal, the new ebook series from F+W Media International Ltd, resurrecting rare titles, classic publications and out-of-print texts, as well as new ebook titles on the supernatural – other-worldly books for the digital age. The series includes a range of paranormal subjects from angels, fairies and UFOs to near-death experiences, vampires, ghosts and witchcraft. The purpose of this title is to prove that there exists in this mighty world an Invisible Influence that rules our daily lives. It contains a structured conversation between Cannon and a series of mystics, yogis, and other sages, and offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other supposed phenomena.

Contagious

Author : Jonah Berger
ISBN : 9781451686593
Genre : Business & Economics
File Size : 55. 24 MB
Format : PDF, ePub, Mobi
Download : 519
Read : 687

Download Now


New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

An Invisible Thread

Author : Laura Schroff
ISBN : 145164292X
Genre : Biography & Autobiography
File Size : 36. 9 MB
Format : PDF, Docs
Download : 706
Read : 908

Download Now


An Invisible Thread tells of the life-long friendship between a busy sales executive and a disadvantaged young boy, and how both of their lives were changed by what began as one small gesture of kindness. When Laura Schroff brushed by a young panhandler on a New York City corner one rainy afternoon, something made her stop and turn back. She took the boy to lunch at the McDonald’s across the street that day. And she continued to go back, again and again for the next four years until both their lives had changed dramatically. Nearly thirty years later, that young boy, Maurice, is married and has his own family. Now he works to change the lives of disadvantaged kids, just like the boy he used to be. An Invisible Thread is the true story of the bond between a harried sales executive and an eleven-year-old boy who seemed destined for a life of poverty. It is the heartwarming story of a friendship that has spanned three decades and brought meaning to an over-scheduled professional and hope to a hungry and desperate boy living on the streets.

The Invisible Influence

Author : Eddie Joseph
ISBN : OCLC:28614307
Genre : Card tricks
File Size : 55. 95 MB
Format : PDF, ePub, Docs
Download : 196
Read : 1110

Download Now



Invisible Influence

Author : Kevin Hogan
ISBN : 9781118620472
Genre : Business & Economics
File Size : 45. 8 MB
Format : PDF, Docs
Download : 988
Read : 1246

Download Now


"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, www.influenceology.com "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology, www.simpleology.com

Top Download: