invisible influence the hidden forces that shape behavior

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Invisible Influence

Author : Jonah Berger
ISBN : 9781476759753
Genre : Business & Economics
File Size : 53. 24 MB
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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Contagious

Author : Jonah Berger
ISBN : 9781451686593
Genre : Business & Economics
File Size : 27. 33 MB
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New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Invisible Influence

Author : Kevin Hogan
ISBN : 9781118602256
Genre : Business & Economics
File Size : 36. 60 MB
Format : PDF, Mobi
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Explores the art of quiet persuasion, explaining how subtle influence can be employed effectively in sales, marketing, and communication, and offering insight into the mental shortcuts people use when they make purchases.

Predictably Irrational Revised And Expanded Edition

Author : Dan Ariely
ISBN : 9780061353246
Genre : Business & Economics
File Size : 43. 91 MB
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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

The Invisible Influence

Author : Alexander Cannon
ISBN : 9781596054332
Genre : Body, Mind & Spirit
File Size : 76. 7 MB
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Black magic. Telepathy. The Universal Mind. Such wonders are real, insists spiritualist Alexander Cannon in this 1933 tome, all manifestations of the invisible influence all around us. Subtitled "a story of the mystic Orient with great truths which can never die," this florid and enthusiastic narrative, structured as a conversation between Cannon and a series of mystics, yogis, and other sages, offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other weird phenomena as evidence of this "invisible influence." A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today. British physician and psychiatrist ALEXANDER CANNON (b. 1896) also wrote Sleeping Through Space, The Shadow of Destiny, Science of Hypnotism, and Powers That Be.

Me Myself And Why

Author : Jennifer Ouellette
ISBN : 0143121650
Genre : Psychology
File Size : 66. 47 MB
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The author of The Calculus Diariesdraws on genetics, neuroscience and psychology to engagingly explore how we become who we are. Original.

The Power Paradox

Author : Dacher Keltner
ISBN : 9781846146961
Genre : Psychology
File Size : 51. 3 MB
Format : PDF
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A revolutionary rethinking of everything we know about power It shapes every interaction we have, whether we're trying to get a two-year-old to eat green vegetables or ask for a promotion at work. But how do we really gain power? And what does it do to us? As renowned psychologist Dacher Keltner reveals, the new science of power shows that our Machiavellian view of status is wrong. Influence comes not to those who are ruthless, but to those with socially intelligence and empathy. Yet, ironically, the seductions of success lead us to lose those very qualities that made us powerful in the first place. Keltner draws on fascinating case studies to illuminate this 'power paradox', revealing how it shapes not just companies and elections but everyday relationships. As his myth-busting research shows, power - and powerlessness - distorts our behaviour, affecting whether or not we will have an affair, break the law, drive recklessly or find our purpose in life. In twenty original 'power principles', Keltner shows how we can retain power by maintaining a focus on others. By redefining power as the ability to do good, The Power Paradox turns everything we know about influence, status and inequality upside down.

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