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Unrestricted Warfare

Author : Liang Qiao
ISBN : 0971680728
Genre : Political Science
File Size : 82. 40 MB
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Three years before the September 11 bombing of the World Trade Center-a Chinese military manual called Unrestricted Warfare touted such an attack-suggesting it would be difficult for the U.S. military to cope with. The events of September ll were not a random act perpetrated by independent agents. The doctrine of total war outlined in Unrestricted Warfare clearly demonstrates that the People's Republic of China is preparing to confront the United States and our allies by conducting "asymmetrical" or multidimensional attack on almost every aspect of our social, economic and political life.

Decision Making For Dummies

Author : Dawna Jones
ISBN : 9781118847534
Genre : Business & Economics
File Size : 58. 66 MB
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Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibility and reputation. Designed for managers, business owners, and anyone else who makes tough decisions on a daily basis, this guide helps you figure out if the decisions you're making are the right ones. In addition to helping you explore how to evaluate your choices, Decision Making For Dummies covers ways to receive support for decision making, delves into various decision-making styles, reviews the importance of sifting through data and information, and includes information on ways to engage others and make decisions collectively. Being in charge can be challenging, but with this guide, you don't have to go it alone. Discusses the effects of decision making and outlines the considerations that must be made to gain trust and confidence Demonstrates ways to communicate particularly sensitive decisions, and offers approaches for making bold decisions that challenge the status quo Delves into the risks and benefits of certain decisions, and shows readers the best ways to evaluate choices Outlines smart strategies for engaging others and drawing them into the decision-making process Crucial decisions need to be made every day in the business world, so there's no time to waste. Make Decision Making For Dummies your primary resource for learning to choose your actions wisely and confidently.

Josh Baxter Levels Up

Author : Gavin Brown
ISBN : 9780545772952
Genre : Juvenile Fiction
File Size : 43. 47 MB
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Video game lover Josh Baxter knows that seventh grade at a new school may be his hardest challenge yet, but he's not afraid to level up and win! Josh Baxter is sick and tired of hitting the reset button. It's not easy being the new kid for the third time in two years. One mistake and now the middle school football star is out to get him. And Josh's sister keeps offering him lame advice about how to make friends, as if he needs her help finding allies! Josh knows that his best bet is to keep his head down and stay under the radar. If no one notices him, nothing can touch him, right? But when Josh's mom sees his terrible grades and takes away his video games, it's clear his strategy has failed. Josh needs a new plan, or he'll never make it to the next level, let alone the next grade. He's been playing not to lose. It's time to play to win.

Road Racers

Author : Stephen Davison
ISBN : 0856409146
Genre : Photography
File Size : 82. 78 MB
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Motorcycle road racers are no ordinary motrals. Riding at extraordinary speeds and desparate to win, they are locked in a life-and-death battle every time they race. Full color photography from road racing's premier photographer.

Gemina

Author : Amie Kaufman
ISBN : 9781952534973
Genre : Young Adult Fiction
File Size : 85. 9 MB
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Moving to a space station at the edge of the galaxy was always going to be the death of Hanna's social life. Nobody said it might actually get her killed. The saga that began with the breakout bestseller Illuminae continues on board the space station Heimdall, where two new characters will confront the next wave of BeiTech's assault. Hanna is the station captain's pampered daughter, Nik the reluctant member of a notorious crime family. But while they are struggling with the realities of life aboard the galaxy's most boring space station, little do they know that Kady Grant and the Hypatia are headed to Heimdall, carrying news of the Kerenza invasion. When an elite BeiTech team invades the station, Hanna and Nik are thrown together to defend their home. But alien predators are picking off the crew one by one, and a malfunction in the station's wormhole means the space-time continuum may be ripped in two before dinner. Soon, Hanna and Nik aren't just fighting for their own survival. The fate of everyone on the Hypatia - and possibly in the known universe - is in their hands. But relax. They've totally got this. They hope. Featuring guest journal illustrations by bestselling author Marie Lu.

Advertising Concept And Copy Third Edition

Author : George Felton
ISBN : 0393733866
Genre : Business & Economics
File Size : 68. 58 MB
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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command—creating a distinctive brand voice, telling stories, using language powerfully and originally—as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer’s copywriting text.

Super Mario

Author : Jeff Ryan
ISBN : 1101517638
Genre : Business & Economics
File Size : 74. 4 MB
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The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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