microsoft secrets how the worlds most powerful software company creates technology shapes markets and manages people

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Microsoft Secrets

Author : Michael A. Cusumano
ISBN : 0028740483
Genre : Computer software industry
File Size : 31. 68 MB
Format : PDF
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Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies

Microsoft Secrets

Author : Michael A. Cusumano
ISBN : 9780684855318
Genre : Business & Economics
File Size : 37. 36 MB
Format : PDF, Docs
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The authors reveal Microsoft's product development, marketing, and organizational strategies

Microsoft Secrets

Author : Michael A Cusumano
ISBN : 1861975325
Genre :
File Size : 45. 33 MB
Format : PDF, ePub, Mobi
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Beyond the unquestioned genius and vision of CEO Bill Gates, what accounts for Microsoft_s astounding success? Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world_s 170 million computers. Drawing on two years of unrestricted access to confidential documents and project data, eminent technology-scientists Cusumano and Selby reveal, for the first time, many of Microsoft_s innermost secrets. Forty in -depth interviews with employees enabled the authors to identify seven key strategies which demonstrate exactly how Microsoft competes and operates. They reveal a style of leadership, organization, competition and product development which is both consistent with the company_s loosely structured _programmer_ culture and remarkably effective for mass-market production of software. Managers in many different industries will discove hundreds of invaluable lessons in this superbly readable book.

Open Source

Author : Moreno Muffatto
ISBN : 9781908979803
Genre : Business & Economics
File Size : 88. 33 MB
Format : PDF, Mobi
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In recent years, the way open source software is developed has taken hold as a valid alternative to commercial proprietary methods, as have the products themselves, e.g., the Linux operating system, Apache web-server software, and Mozilla Firefox browser. But what is open source software? How is the open source community organized? What makes this new model successful? What effects has it had and might it have on the future of the IT industry, companies and government policies? These and many other questions are answered in this book. The first chapter gives a brief history of the open source community and the second chapter takes a close look at the relationship between intellectual property rights and software, both open source and proprietary. The next three chapters consider the who, the open source community, the how, software development both within and outside the community, and the what, open source projects and product quality. Chapters 6 and 7 focus on the different users of open source software: companies and governments respectively. These are followed by two chapters that interpret the phenomenon, first from an organizational point of view in Chapter 8 and then using the theory of complex adaptive systems in Chapter 9. The last chapter explores the current and potential applications of the concept underlying open source software in other fields. Contents: History of Open SourceSoftware and Intellectual Property RightsThe Organization of the Open Source CommunitySoftware Development ModelsOpen Source Products and Software QualityStrategies and Business ModelsGovernment Policies Towards Open Source SoftwareNew Trends in Work OrganizationOpen Source as a Complex Adaptive SystemDevelopments Readership: Postgraduate students, academicians and practitioners in the field of technology management. Keywords:Open Source;Intellectual Property Rights;Virtual Communities;Software Development Models;New Business Models;Complex Adaptive Systems;Government Policy for Software;Open Content;Peer ProductionKey Features:Wide appealMultiple perspective approach to a phenomenon that is in fast, consistent evolution and closer to people's everyday lives than many might thinkComplex subject matters “made easy”, i.e., explained in a clear, concise manner

Software Project Survival Guide

Author : Steve McConnell
ISBN : 9780735637382
Genre : Computers
File Size : 37. 63 MB
Format : PDF, Kindle
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Equip yourself with SOFTWARE PROJECT SURVIVAL GUIDE. It's for everyone with a stake in the outcome of a development project--and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads. Here you'll find guidance from the acclaimed author of the classics CODE COMPLETE and RAPID DEVELOPMENT. Steve McConnell draws on solid research and a career's worth of hard-won experience to map the surest path to your goal--what he calls "one specific approach to software development that works pretty well most of the time for most projects." Nineteen chapters in four sections cover the concepts and strategies you need for mastering the development process, including planning, design, management, quality assurance, testing, and archiving. For newcomers and seasoned project managers alike, SOFTWARE PROJECT SURVIVAL GUIDE draws on a vast store of techniques to create an elegantly simplified and reliable framework for project management success. So don't worry about wandering among complex sets of project management techniques that require years to sort out and master. SOFTWARE PROJECT SURVIVAL GUIDE goes straight to the heart of the matter to help your projects succeed. And that makes it a required addition to every professional's bookshelf.

Leading Geeks

Author : Paul Glen
ISBN : 0787965464
Genre : Business & Economics
File Size : 63. 39 MB
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Winner of the 2003 Financial Times Germany/getAbstract Business & Finance Book Award Leading Geeks challenges the conventional wisdom that leadership methods are universal and gives executives and managers the understanding they need to manage and lead the technologists on whom they have become so dependent. This much-needed book? written in nontechnical language by Paul Glen, a highly acclaimed management consultant? gives clear directions on how to effectively lead these brilliant yet notoriously resistant-to-being-managed knowledge workers. Glen not only provides proven management strategies but also background on why traditional approaches often don't work with geeks. Leading Geeks describes the beliefs and behavior of geeks, their group dynamics, and the unique nature of technical work. It also offers a unique twelve-part model that explains how knowledge workers deliver value to an organization.

Competing In The Age Of Digital Convergence

Author : David B. Yoffie
ISBN : 0875847269
Genre : Business & Economics
File Size : 70. 68 MB
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The essays in this important collection reveal that the key to success for companies competing in the new digital world will not be to engineer big technological breakthroughs but rather to develop new products and services by creatively combining new and existing technologies with innovative managerial approaches. The book features contributions from scholars at institutions including the Harvard Business School, Stanford, and MIT as well as senior managers at Intel, IBM, and Mercer Management Consulting. Drawing lessons from their own and other leading companies of the information age, including Silicon Graphics, Sun Microsystems, and Microsoft, the authors explore the dynamics of the rapidly evolving digital environment. These timely essays address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; place the computer industry in historical perspective; and examine the managerial challenges of the new environment, especially product and process development and the role of interfirm alliances.

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