microsoft secrets how the worlds most powerful software company creates technology shapes markets and manages people

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Microsoft Secrets

Author : Michael A. Cusumano
ISBN : 0028740483
Genre : Computer software industry
File Size : 28. 61 MB
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Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies

Microsoft Secrets

Author : Michael A. Cusumano
ISBN : 9780684855318
Genre : Business & Economics
File Size : 60. 8 MB
Format : PDF, Kindle
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The authors reveal Microsoft's product development, marketing, and organizational strategies

The Business Of Software

Author : Michael A. Cusumano
ISBN : 074321580X
Genre : Business & Economics
File Size : 28. 8 MB
Format : PDF, ePub
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The co-author of Microsoft Secrets links issues related to strategy and organization to those of managing technology, arguing that companies must chose a business model that will capitalize on good times and survive more difficult periods, and presenting the success stories of such companies as IBM, Toshiba, and Motorola. 25,000 first printing.

Open Source

Author : Moreno Muffatto
ISBN : 9781908979803
Genre : Business & Economics
File Size : 34. 66 MB
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In recent years, the way open source software is developed has taken hold as a valid alternative to commercial proprietary methods, as have the products themselves, e.g., the Linux operating system, Apache web-server software, and Mozilla Firefox browser. But what is open source software? How is the open source community organized? What makes this new model successful? What effects has it had and might it have on the future of the IT industry, companies and government policies? These and many other questions are answered in this book. The first chapter gives a brief history of the open source community and the second chapter takes a close look at the relationship between intellectual property rights and software, both open source and proprietary. The next three chapters consider the who, the open source community, the how, software development both within and outside the community, and the what, open source projects and product quality. Chapters 6 and 7 focus on the different users of open source software: companies and governments respectively. These are followed by two chapters that interpret the phenomenon, first from an organizational point of view in Chapter 8 and then using the theory of complex adaptive systems in Chapter 9. The last chapter explores the current and potential applications of the concept underlying open source software in other fields. Contents: History of Open SourceSoftware and Intellectual Property RightsThe Organization of the Open Source CommunitySoftware Development ModelsOpen Source Products and Software QualityStrategies and Business ModelsGovernment Policies Towards Open Source SoftwareNew Trends in Work OrganizationOpen Source as a Complex Adaptive SystemDevelopments Readership: Postgraduate students, academicians and practitioners in the field of technology management. Keywords:Open Source;Intellectual Property Rights;Virtual Communities;Software Development Models;New Business Models;Complex Adaptive Systems;Government Policy for Software;Open Content;Peer ProductionKey Features:Wide appealMultiple perspective approach to a phenomenon that is in fast, consistent evolution and closer to people's everyday lives than many might thinkComplex subject matters “made easy”, i.e., explained in a clear, concise manner

Software Engineering

Author : Richard W. Selby
ISBN : 9780470148730
Genre : Computers
File Size : 88. 66 MB
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This is the most authoritative archive of Barry Boehm′s contributions to software engineering. Featuring 42 reprinted articles, along with an introduction and chapter summaries to provide context, it serves as a "how–to" reference manual for software engineering best practices. It provides convenient access to Boehm′s landmark work on product development and management processes. The book concludes with an insightful look to the future by Dr. Boehm.

Software Project Survival Guide

Author : Steve McConnell
ISBN : 9780735637382
Genre : Computers
File Size : 64. 57 MB
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Equip yourself with SOFTWARE PROJECT SURVIVAL GUIDE. It's for everyone with a stake in the outcome of a development project--and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads. Here you'll find guidance from the acclaimed author of the classics CODE COMPLETE and RAPID DEVELOPMENT. Steve McConnell draws on solid research and a career's worth of hard-won experience to map the surest path to your goal--what he calls "one specific approach to software development that works pretty well most of the time for most projects." Nineteen chapters in four sections cover the concepts and strategies you need for mastering the development process, including planning, design, management, quality assurance, testing, and archiving. For newcomers and seasoned project managers alike, SOFTWARE PROJECT SURVIVAL GUIDE draws on a vast store of techniques to create an elegantly simplified and reliable framework for project management success. So don't worry about wandering among complex sets of project management techniques that require years to sort out and master. SOFTWARE PROJECT SURVIVAL GUIDE goes straight to the heart of the matter to help your projects succeed. And that makes it a required addition to every professional's bookshelf.

Making The World Work Better

Author : Kevin Maney
ISBN : 9780132755139
Genre : Business & Economics
File Size : 88. 52 MB
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Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself… and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.

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