play bigger how pirates dreamers and innovators create and dominate markets

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Play Bigger

Author : Al Ramadan
ISBN : 9780062407627
Genre : Business & Economics
File Size : 76. 77 MB
Format : PDF, ePub, Mobi
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Play Bigger

Author : Al Ramadan
ISBN : 0349411360
Genre :
File Size : 42. 93 MB
Format : PDF, Kindle
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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Play Bigger

Author : Al Ramadan
ISBN : 9780349411378
Genre : Business & Economics
File Size : 85. 54 MB
Format : PDF, Mobi
Download : 827
Read : 1148

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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Think Simple

Author : Ken Segall
ISBN : 9780241970362
Genre : Business & Economics
File Size : 74. 30 MB
Format : PDF, Mobi
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The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

The Mesh

Author : Lisa Gansky
ISBN : 1591843715
Genre : Business & Economics
File Size : 61. 45 MB
Format : PDF, Docs
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Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. This is your guide to the next wave of commerce-- that's also improving our planet.

Trend Following Updated Edition

Author : Michael W. Covel
ISBN : 0135094402
Genre : Business & Economics
File Size : 33. 85 MB
Format : PDF, ePub, Docs
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Discover the investment strategy that works in any market. The one strategy that works in up and down markets, good times and bad. ‘Trend Following’ has become the classic trading book — accepted by the great pro traders as their standard.. Learn how Trend Followers delivered fantastic returns while everyone else was losing their shirts. Simple charts and instructions help you use Trend Following no matter where the market goes next. Includes new profiles of top Trend Followers who’ve kept right on profiting through the toughest markets.

The Monfort Plan

Author : Jaime Pozuelo-Monfort
ISBN : 0470293632
Genre : Business & Economics
File Size : 23. 87 MB
Format : PDF, ePub
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The Monfort Plan is a five-year, forward looking plan to eradicate extreme poverty from the developing world, and details how microfinance has made a difference to developing countries. This book proposes a new institution based in the developing world with the potential to provide a basic, free, and universal service in the areas of water, sanitation, healthcare, and education to the extreme poor worldwide. The provision will be subject to a certain degree of conditionality in areas ranging from corruption to legal environment. The new institution will be established in a new international territory based within a specific country in Subsaharan Africa and will emerge in 2015. In The Monfort Plan author Jaime Pozuelo-Monfort engineers and designs a solution to lessen the burden of poverty. In order to do so he relies on the social sciences to bring about innovation and forward looking economic policies and financial instruments in the context of a paradigm shift. This book presents a multidisciplinary approach to policymaking that combines a range of fields in the social sciences, looking at the history behind the Marshall Plan, the formation of the European Union, and the Bretton Woods Institutions, in order to determine how a Marshall Plan for Africa-and the creation of New Institutions in the developing world-could work. We live a moment of crisis in which creative policymaking might prove useful when proposing outcomes for a revitalized framework for capitalism to thrive and better serve the world. Walks you through the technicalities of the new architecture of capitalism in a straightforward manner Provides a holistic view of how microfinance combined with the right economic policies and financial instruments could help change the world for the poor Contains sweeping and detailed recommendations on how to build a new capitalist paradigm that helps elevate the poor and improve the human condition Incorporating commentary from some of the top minds in the field of microfinance, this book puts the method of microfinance in perspective.

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