red hot math 5 proven steps to turn your math haters into math loving geniuses

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The Tanning Of America

Author : Steve Stoute
ISBN : 9781101529119
Genre : Business & Economics
File Size : 33. 10 MB
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

The God Particle

Author : Leon Lederman
ISBN : 9780547524627
Genre : Science
File Size : 38. 94 MB
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In this extraordinarily accessible and enormously witty book, the Nobel Prize-winning physicist Leon Lederman guides us on a fascinating tour of the history of particle physics. The book takes us from the Greeks' earliest scientific observations through Einstein and beyond in an inspiring celebration of human curiosity. It ends with the quest for the Higgs boson, nicknamed the God Particle, which scientists hypothesize will help unlock the last secrets of the subatomic universe. With a new preface by Lederman, The God Particle will leave you marveling at our continuing pursuit of the infinitesimal.

Biocentrism

Author : Bob Berman
ISBN : 9781935251248
Genre : Science
File Size : 64. 59 MB
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Robert Lanza is one of the most respected scientists in the world—a US News & World Report cover story called him a “genius” and a “renegade thinker,” even likening him to Einstein. Lanza has teamed with Bob Berman, the most widely read astronomer in the world, to produce Biocentrism, a revolutionary new view of the universe. Every now and then a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationship with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western, natural philosophy is undergoing a sea change again, increasingly being forced upon us by the experimental findings of quantum theory, and at the same time, towards doubt and uncertainty in the physical explanations of the universe’s genesis and structure. Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around. In this paradigm, life is not an accidental byproduct of the laws of physics. Biocentrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe—our own—from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism will shatter the reader’s ideas of life—time and space, and even death. At the same time it will release us from the dull worldview of life being merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal. The 21st century is predicted to be the Century of Biology, a shift from the previous century dominated by physics. It seems fitting, then, to begin the century by turning the universe outside-in and unifying the foundations of science with a simple idea discovered by one of the leading life-scientists of our age. Biocentrism awakens in readers a new sense of possibility, and is full of so many shocking new perspectives that the reader will never see reality the same way again.

At The Same Moment Around The World

Author : Clotilde Perrin
ISBN : 9781452137865
Genre : Juvenile Nonfiction
File Size : 56. 46 MB
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Starting from the Greenwich meridian this book takes the reader east imagining what children are doing at that moment in each of the twenty-four time zones.

The Simpsons And Their Mathematical Secrets

Author : Simon Singh
ISBN : 9781620402795
Genre : Art
File Size : 76. 7 MB
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You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows' writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor. While recounting memorable episodes such as "Bart the GeniusÂ?? and "Homer3,Â?? Singh weaves in mathematical stories that explore everything from p to Mersenne primes, Euler's equation to the unsolved riddle of P v. NP; from perfect numbers to narcissistic numbers, infinity to even bigger infinities, and much more. Along the way, Singh meets members of The Simpsons' brilliant writing team-among them David X. Cohen, Al Jean, Jeff Westbrook, and Mike Reiss-whose love of arcane mathematics becomes clear as they reveal the stories behind the episodes. With wit and clarity, displaying a true fan's zeal, and replete with images from the shows, photographs of the writers, and diagrams and proofs, The Simpsons and Their Mathematical Secrets offers an entirely new insight into the most successful show in television history.

The Science Of Interstellar

Author : Kip Thorne
ISBN : 9780393351385
Genre : Science
File Size : 71. 32 MB
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A journey through the otherworldly science behind Christopher Nolan’s highly anticipated film, Interstellar, from executive producer and theoretical physicist Kip Thorne. Interstellar, from acclaimed filmmaker Christopher Nolan, takes us on a fantastic voyage far beyond our solar system. Yet in The Science of Interstellar, Kip Thorne, the physicist who assisted Nolan on the scientific aspects of Interstellar, shows us that the movie’s jaw-dropping events and stunning, never-before-attempted visuals are grounded in real science. Thorne shares his experiences working as the science adviser on the film and then moves on to the science itself. In chapters on wormholes, black holes, interstellar travel, and much more, Thorne’s scientific insights—many of them triggered during the actual scripting and shooting of Interstellar—describe the physical laws that govern our universe and the truly astounding phenomena that those laws make possible. Interstellar and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s14).

The New Machiavelli

Author : H. G. Wells
ISBN : 9781632094056
Genre : Fiction
File Size : 29. 76 MB
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Trajectory presents classics of world literature with 21st century features! Our original-text editions include the following visual enhancements to foster a deeper understanding of the work: Word Clouds at the start of each chapter highlight important words. Word, sentence, paragraph counts, and reading time help readers and teachers determine chapter complexity. Co-occurrence graphs depict character-to-character interactions as well character to place interactions. Sentiment indexes identify positive and negative trends in mood within each chapter. Frequency graphs help display the impact this book has had on popular culture since its original date of publication. Use Trajectory analytics to deepen comprehension, to provide a focus for discussions and writing assignments, and to engage new readers with some of the greatest stories ever told. "The New Machiavelli" by H.G. Wells is a classic novel that was set during World War I in England. The novel gives insight into Well's political and social views. It centers around Richard Remington who seems to have it all: he is a successful author, Liberal and appears to have a loving wife but in reality, he is unhappy with his marriage and his party's political view. He then meets the beautiful, Isabel Rivers.

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