selling the invisible a field guide to modern marketing

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Selling The Invisible

Author : Harry Beckwith
ISBN : 9780759521520
Genre : Business & Economics
File Size : 53. 78 MB
Format : PDF, Mobi
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

You Inc

Author : Harry Beckwith
ISBN : 9780759572867
Genre : Business & Economics
File Size : 78. 94 MB
Format : PDF
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Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.

The Invisible Touch

Author : Harry Beckwith
ISBN : 0759520941
Genre : Business & Economics
File Size : 34. 63 MB
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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

The Ultimate Small Business Marketing Book

Author : Dee Blick
ISBN : 9781905493777
Genre :
File Size : 90. 85 MB
Format : PDF, Docs
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This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies.


Author : Martin Lindstrom
ISBN : 9780385528290
Genre : Business & Economics
File Size : 65. 22 MB
Format : PDF
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Marketing Aesthetics

Author : Bernd Schmitt
ISBN : 0684826550
Genre : Business & Economics
File Size : 29. 33 MB
Format : PDF, ePub
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Looks at how companies can manage and protect their corporate image, and discusses aesthetics, brand expressions, styles, themes, and customer impressions

Blackwell S Five Minute Veterinary Practice Management Consult

Author : Lowell Ackerman
ISBN : 0781759846
Genre : Medical
File Size : 72. 95 MB
Format : PDF, ePub, Docs
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Blackwell's Five-Minute Veterinary Practice Management Consult is a comprehensive, one-stop reference text on all things management related, from understanding the marketplace in which veterinarians practice, to appreciating hospital finances, to the nuts and bolts of marketing services for a veterinary practice. Topics are covered in a thorough but concise format and provide invaluable information for practice owners, administrators, associates and staff. Key Features: ? follows the popular Five-Minute Veterinary Consult structured format ? consistency of presentation makes for easy information retrieval ? focus is on practical rather than theoretical solutions for veterinary practice issues ? Provides examples within relevant topics Sections include: ? The veterinary marketplace ? Client relationship management ? Communications ? Financial management ? Cash management ? Human resources ? Marketing management ? Operations management ? Administrative management ? Practice safety ? Legal Issues ? Planning & Decision-making ? Facility management, design and construction Plus, appendices, list of abbreviations, glossary, and more!

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