the art of the message the owners guide to content rich customer centric clear compelling copywriting and marketing

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Convert

Author : Ben Hunt
ISBN : 9780470616338
Genre : Computers
File Size : 53. 96 MB
Format : PDF, ePub
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Proven, step-by-step design and content solutions for converting Web site visitors into customers Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site’s success rates in just minutes The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.

Bye Bye Boring Bio 2nd Edition

Author : Nancy Juetten
ISBN : 0615409202
Genre :
File Size : 23. 56 MB
Format : PDF
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Bye-Bye Boring Bio Second Edition guides solopreneurs the world over to attract clients, speaking gigs, and media interviews NOW by preparing the right bios for the right situations. Transform boring bios from wallpaper to wow to attract clients now!

Emarketing Excellence

Author : Dave Chaffey
ISBN : 9781136181450
Genre : Business & Economics
File Size : 83. 91 MB
Format : PDF, Docs
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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

Always Be Testing

Author : Bryan Eisenberg
ISBN : 9780470413807
Genre : Computers
File Size : 81. 55 MB
Format : PDF, Kindle
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Marketing Demystified

Author : Donna Anselmo
ISBN : 9780071737180
Genre : Business & Economics
File Size : 41. 22 MB
Format : PDF, Kindle
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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Copy This Idea

Author : Andrew Reynolds
ISBN : 9780857085276
Genre : Business & Economics
File Size : 42. 62 MB
Format : PDF, Docs
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COPY AN ORDINARY GUY WHO USED THIS PROVEN MONEY-MAKING SYSTEM TO BANK £50 MILLION! Have you ever dreamed of escaping the 9-5 rat race? Of working part time at home just a few hours a week, yet making more money in a month than you make in a whole year now? Of starting on a shoestring and going on to bank your first £million? Of having the freedom and the money to live the life you truly want and deserve? Follow in the footsteps of this ordinary down-to-earth guy who actually did just that! He gave up his job and starting in from his spare room at home, became a multi-millionaire despite having never done anything like this before. Now for the first time, in this book, he will show you how you can copy his proven money making system. You will even receive a free DVD set to help you along the way! “AMAZING. I buy something for £6, just like he showed me, and sell it for £197...working from my kitchen table at home. Even though I’d never done anything like this in my life, I have pulled in over £1million so far.” Andrew Reynolds’ student.

Emarketing

Author : Rob Stokes (eMarketing specialist)
ISBN : 0620565152
Genre : Internet marketing
File Size : 87. 32 MB
Format : PDF, Kindle
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