the art of the message the owners guide to content rich customer centric clear compelling copywriting and marketing

Download Book The Art Of The Message The Owners Guide To Content Rich Customer Centric Clear Compelling Copywriting And Marketing in PDF format. You can Read Online The Art Of The Message The Owners Guide To Content Rich Customer Centric Clear Compelling Copywriting And Marketing here in PDF, EPUB, Mobi or Docx formats.

Convert

Author : Ben Hunt
ISBN : 9780470616338
Genre : Computers
File Size : 67. 50 MB
Format : PDF, ePub, Docs
Download : 991
Read : 374

Download Now


Proven, step-by-step design and content solutions for converting Web site visitors into customers Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site’s success rates in just minutes The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.

Draw Your Big Idea

Author : Heather Willems
ISBN : 1452152926
Genre : Business & Economics
File Size : 60. 61 MB
Format : PDF, Docs
Download : 498
Read : 453

Download Now


In this increasingly visual age, images speak louder than words. Studies show that images also help people think. Visual note-taking such as doodlng increases memory retention rates by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped an elite roster of clients—from Google to Pepsi to NASA—visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, design studio, and office. With this workbook, readers will learn to beat creative block—for good!

Bye Bye Boring Bio 2nd Edition

Author : Nancy Juetten
ISBN : 0615409202
Genre :
File Size : 58. 79 MB
Format : PDF, Docs
Download : 556
Read : 309

Download Now


Bye-Bye Boring Bio Second Edition guides solopreneurs the world over to attract clients, speaking gigs, and media interviews NOW by preparing the right bios for the right situations. Transform boring bios from wallpaper to wow to attract clients now!

Get Content Get Customers Turn Prospects Into Buyers With Content Marketing

Author : Joe Pulizzi
ISBN : 9780071628822
Genre : Business & Economics
File Size : 24. 62 MB
Format : PDF
Download : 770
Read : 531

Download Now


Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC

Influence Pearson New International Edition

Author : Robert B. Cialdini
ISBN : 9781292035499
Genre : Psychology
File Size : 68. 44 MB
Format : PDF, Mobi
Download : 163
Read : 883

Download Now


Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Understanding Digital Marketing

Author : Damian Ryan
ISBN : 9780749471033
Genre : Business & Economics
File Size : 28. 26 MB
Format : PDF, Docs
Download : 707
Read : 1208

Download Now


The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Jeffrey Gitomer S Little Red Book Of Selling

Author : Jeffrey H. Gitomer
ISBN : PSU:000054550674
Genre : Business & Economics
File Size : 63. 93 MB
Format : PDF, Docs
Download : 875
Read : 638

Download Now


A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.

Top Download: