the cluetrain manifesto

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The Cluetrain Manifesto

Author : Rick Levine
ISBN : 0465024092
Genre : Business & Economics
File Size : 53. 46 MB
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Beginning as a Web site in 1999 where the authors posted ninety-five theses about the new reality of the networked marketplace, this book enlarges on those themes through dozens of stories and observations about business in America and how the Internet will continue to change it all, in a book with a new introduction and chapters by the authors.

The Cluetrain Manifesto

Author : Rick Levine
ISBN : 0738204315
Genre : Business & Economics
File Size : 65. 71 MB
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Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.

The Cluetrain Manifesto

Author : Rick Levine
ISBN : OCLC:851335612
Genre :
File Size : 74. 1 MB
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The Cluetrain Manifesto

Author : Rick Levine
ISBN : 9780465004140
Genre : Business & Economics
File Size : 78. 13 MB
Format : PDF, Docs
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A new edition of the business classic for everyone navigating the wired marketplace

The Intention Economy

Author : Doc Searls
ISBN : 9781422184028
Genre : Business & Economics
File Size : 77. 74 MB
Format : PDF, Docs
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Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: • Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

The Face To Face Book

Author : Ed Keller
ISBN : 9781451640069
Genre : Business & Economics
File Size : 79. 8 MB
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Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.

Small Pieces Loosely Joined

Author : David Weinberger
ISBN : 0786730455
Genre : History
File Size : 31. 48 MB
Format : PDF, Kindle
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In this insightful social commentary, David Weinberger goes beyond misdirected hype to reveal what is truly revolutionary about the Web. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the Web is transforming not only social institutions but also bedrock concepts of our world such as space, time, self, knowledge-even reality itself. Through stories of life on the Web, a unique take on Web sites, and a pervasive sense of humor, Weinberger is the first to put the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this seemingly weird new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web as never before.

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