the intangible advantage understanding intellectual property in the new economy

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The Intangible Advantage

Author : David Kline
ISBN : 0997542624
Genre :
File Size : 51. 44 MB
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Harvesting Intangible Assets

Author : Andrew J. SHERMAN
ISBN : 9780814416990
Genre : Business & Economics
File Size : 22. 30 MB
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Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Virtual Monopoly

Author : Christopher G. Pike
ISBN : 9781857882896
Genre : Business & Economics
File Size : 32. 6 MB
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"Virtual Monopoly" offers pioneering insights into the major shifts taking place behind the headlines--developments that allow companies of any size to leverage their creative advantage. This book offers a radical vision of new economics at play, that of virtual monopoly in which creative vision is the starting point and intellectual property the enabling currency. (Legal Reference / Law Profession)

Understanding And Profiting From Intellectual Property

Author : Deli Yang
ISBN : 9780230300545
Genre : Business & Economics
File Size : 48. 29 MB
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This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.

Intellectual Property Assets In Mergers And Acquisitions

Author : Lanning G. Bryer
ISBN : 9780471267799
Genre : Business & Economics
File Size : 55. 35 MB
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An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues. Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.

Rembrandts In The Attic

Author : Kevin G. Rivette
ISBN : 0875848990
Genre : Law
File Size : 57. 36 MB
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FromForbesandFortuneto theWall Street JournalandHarvard Business Review,the pundits are calling it the next corporate strategy challenge: How to use patents and other intellectual property not just as legal tools but as weapons of business competition. WithRembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. Writing engagingly and citing numerous case studies, the authors warn that firms can no longer ignore the growing power of patents in business competition. The competitive battles once fought for control of markets and raw materials are today increasingly being waged over the exclusive rights to new ideas and innovations. Where once executives may have feared that their competitors might out-market or out-produce them, they must now be concerned that rivals-especially in the booming e-commerce sectors of the Internet-may secure exclusive patent rights to the essential technologies or even to the fundamental business concepts that they need to be in business in the first place. Rembrandts in the Atticlifts the veil of secrecy surrounding the use of patents in business competition today, showing how some of the world's most successful firms-market leaders such as Intel and Microsoft, Lucent and Gillette, IBM, and Priceline.com-have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises. Rembrandts in the Atticis a superb strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R&D and marketing to finance, human resources, and mergers and acquisitions. CEOs will learn how to use the authors' patent-enhanced "Grow-Fix-Sell triage" to help them better allocate corporate resources and build a higher growth portfolio of businesses. R&D managers can employ the authors' "IP-3" strategy to help build category-leading products, amplify the branding and marketing efforts devoted to them, and secure the key "choke points" that sustain their product or service advantage. And business development executives will discover how to use patents as competitive intelligence tools to uncover the most attractive M&A opportunities, strengthen valuation and due diligence efforts, and configure asset sales and transfers to greatest advantage. If patents are the "smart bombs" of tomorrow's business wars, thenRembrandts in the Atticis the definitive guide to deploying them for profit and competitive advantage.

Essentials Of Intellectual Property

Author : Alexander I. Poltorak
ISBN : 1118009959
Genre : Law
File Size : 24. 1 MB
Format : PDF, Mobi
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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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