the intelligent conversationalist 31 cheat sheets that will show you how to talk to anyone about anything anytime

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The Intelligent Conversationalist

Author : Imogen Lloyd Webber
ISBN : 9781250040473
Genre : Self-Help
File Size : 84. 46 MB
Format : PDF, Mobi
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Cable news pundit shows readers how never to be lost for words ever again.


Author : Jonah Berger
ISBN : 9781451686593
Genre : Business & Economics
File Size : 38. 99 MB
Format : PDF
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New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

The Winner Take All Society

Author : Philip J Cook
ISBN : 9780753534687
Genre : Business & Economics
File Size : 68. 46 MB
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Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flounder and fail? The answer is the rise of 'winner-take-all' markets, in which small differences in performance lead to huge differences in reward. More relevant today than ever before, this fascinating book shows how in business, as in sport, thousands are competing for only a handful of top prizes. As Robert Frank and Philip J Cook reveal, this relentless emphasis on coming out on top has shaped our society and how we define success in troubling ways, creating growing income inequality and an enormous misallocation of talent, as more and more gifted people seek the big bucks and limelight of lucrative yet non-essential careers while vital professions scramble to attract staff. But there are measures we can take to create a more equitable and more prosperous future, and The Winner-Take-All Society shows the way.

How To Talk To Anyone 92 Little Tricks For Big Success In Relationships

Author : Leil Lowndes
ISBN : 007141858X
Genre : Family & Relationships
File Size : 42. 4 MB
Format : PDF, ePub, Mobi
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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?" What it boils down to is a more skillful way of dealing with people. The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you’ll find: 9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten alive In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," “Bare Their Hot Button,” “The Great Scorecard in the Sky," and "Play the Tombstone Game,” for big success in your social life, romance, and business. How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work! By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!

How To Win Friends And Influence People

Author : Dale Carnegie
ISBN : 9789380914787
Genre : Self-Help
File Size : 29. 84 MB
Format : PDF
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'How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire genre of self-help and personal success books. With an enduring grasp of human nature, it teaches his readers how to handle people without letting them feel manipulated, how to make people feel important without inspiring resentment, how win people over to your point of view without causing offence, and how to make a friend out of just about anyone. Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. This classic book will turn your relationships around and improve your interactions with everyone in your life. Publisher : General Press OTHER BESTSELLERS:


Author : Joel Selvin
ISBN : 9780062444271
Genre : Music
File Size : 53. 61 MB
Format : PDF, Mobi
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In this breathtaking cultural history filled with exclusive, never-before-revealed details, celebrated rock journalist Joel Selvin tells the definitive story of the Rolling Stones’ infamous Altamont concert in San Francisco, the disastrous historic event that marked the end of the idealistic 1960s. In the annals of rock history, the Altamont Speedway Free Festival on December 6, 1969, has long been seen as the distorted twin of Woodstock—the day that shattered the Sixties’ promise of peace and love when a concertgoer was killed by a member of the Hells Angels, the notorious biker club acting as security. While most people know of the events from the film Gimme Shelter, the whole story has remained buried in varied accounts, rumor, and myth—until now. Altamont explores rock’s darkest day, a fiasco that began well before the climactic death of Meredith Hunter and continued beyond that infamous December night. Joel Selvin probes every aspect of the show—from the Stones’ hastily planned tour preceding the concert to the bad acid that swept through the audience to other deaths that also occurred that evening—to capture the full scope of the tragedy and its aftermath. He also provides an in-depth look at the Grateful Dead’s role in the events leading to Altamont, examining the band’s behind-the-scenes presence in both arranging the show and hiring the Hells Angels as security. The product of twenty years of exhaustive research and dozens of interviews with many key players, including medical staff, Hells Angels members, the stage crew, and the musicians who were there, and featuring sixteen pages of color photos, Altamont is the ultimate account of the final event in rock’s formative and most turbulent decade.

Future Sex

Author : Emily Witt
ISBN : 9780865478800
Genre : Social Science
File Size : 73. 90 MB
Format : PDF, Docs
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A funny, fresh, and moving antidote to conventional attitudes about sex and the single woman Emily Witt is single and in her thirties. Up until a few years ago, she still envisioned her sexual experience “eventually reaching a terminus, like a monorail gliding to a stop at Epcot Center.” Like many people, she imagined herself disembarking, finding herself face-to-face with another human being, “and there we would remain in our permanent station in life: the future.” But, as many of us have found, things are more complicated than that. Love is rare and frequently unreciprocated. Sexual experience doesn’t necessarily lead to a future of traditional monogamy—and why should it? Have we given up too quickly on the alternatives? In Future Sex, Witt explores Internet dating, Internet pornography, polyamory, and avant-garde sexual subcultures as sites of possibility. She observes these scenes from within, capturing them in all their strangeness, ridiculousness, and beauty. The result is an open-minded, honest account of the contemporary pursuit of connection and pleasure.

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