the microsoft way the real story of how the company outsmarts its competition

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The Microsoft Way

Author : Randall E. Stross
ISBN : 9780201327977
Genre : Business & Economics
File Size : 27. 78 MB
Format : PDF, Mobi
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"An engaging look at Microsoft's success"- The San Francisco Chronicle

Summary The Microsoft Way

Author : BusinessNews Publishing
ISBN : 9782511016701
Genre : Business & Economics
File Size : 81. 48 MB
Format : PDF, Mobi
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The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition". This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.

Microsoft Secrets

Author : Michael A. Cusumano
ISBN : 9780684855318
Genre : Business & Economics
File Size : 26. 82 MB
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The authors reveal Microsoft's product development, marketing, and organizational strategies

Planet Google

Author : Randall Stross
ISBN : 9781416546962
Genre : Business & Economics
File Size : 81. 49 MB
Format : PDF, Kindle
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Draws on interviews with Google's CEO and the heads of its newest businesses to trace the story of the company's ambitions and influence, covering such topics as its acquisition of YouTube and its role in reshaping business and culture.

Media Now Understanding Media Culture And Technology

Author : Joseph Straubhaar
ISBN : 9781305533851
Genre : Business & Economics
File Size : 84. 74 MB
Format : PDF, ePub, Mobi
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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Knowing Doing Gap

Author : Jeffrey Pfeffer
ISBN : 9781422163528
Genre : Business & Economics
File Size : 58. 37 MB
Format : PDF, ePub, Docs
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Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

Co Opetition

Author : Adam M. Brandenburger
ISBN : 9780307790545
Genre : Business & Economics
File Size : 42. 16 MB
Format : PDF, Kindle
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Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set. From the Trade Paperback edition.

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