the microsoft way the real story of how the company outsmarts its competition

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The Microsoft Way

Author : Randall E. Stross
ISBN : 9780201327977
Genre : Business & Economics
File Size : 36. 44 MB
Format : PDF, Kindle
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Argues that the secret behind the extraordinary success of Microsoft is an approach that includes staying eager for ideas and being responsive to markets

Summary The Microsoft Way

Author : BusinessNews Publishing
ISBN : 9782511016701
Genre : Business & Economics
File Size : 75. 16 MB
Format : PDF, ePub, Mobi
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The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition". This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.

Microsoft Secrets

Author : Michael A. Cusumano
ISBN : 9780684855318
Genre : Business & Economics
File Size : 63. 5 MB
Format : PDF, ePub
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The authors reveal Microsoft's product development, marketing, and organizational strategies

The Launch Pad

Author : Randall Stross
ISBN : 9781101601440
Genre : Business & Economics
File Size : 28. 3 MB
Format : PDF, Mobi
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Number of teams that applied to Y Combinator’s summer 2011 batch: 2,089 Teams interviewed: 170 Minutes per interview: 10 Teams accepted and funded: 64 Months to build a viable startup: 3 Possibilities: BOUNDLESS Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guid­ance from Paul Graham, YC’s impresario, and his partners, also entrepreneurs and mostly YC alumni. The list of YC-funded success stories includes Dropbox (now valued at $5 billion) and Airbnb ($1.3 billion). Receiving an offer from YC creates the oppor­tunity of a lifetime — it’s like American Idol for budding entrepreneurs. Acclaimed journalist Randall Stross was granted unprecedented access to Y Combinator’s summer 2011 batch of young companies, offering a unique inside tour of the world of software startups. Most of the founders were male programmers in their mid-twenties or younger. Over the course of the summer, they scrambled to heed Graham’s seemingly simple advice: make something people want. We watch the founders work round-the-clock, developing and retooling products as diverse as a Web site that can teach anyone program­ming, to a Wikipedia-like site for rap lyrics, to software written by a pair of attorneys who seek to “make attorneys obsolete.” Founders are guided by Graham’s notoriously direct form of tough-love feedback. “Here, we don’t fire you,” he says. “The market fires you. If you’re sucking, I’m not going to run along behind you, saying, ‘You’re sucking, you’re suck­ing, c’mon, stop sucking.’” Some teams would even abandon their initial idea midsummer and scramble to begin anew. The program culminated in “Demo Day,” when founders pitched their startup to sev­eral hundred top angel investors and venture capitalists. A lucky few attracted capital that gave their startup a valuation of multiple millions of dollars. Others went back to the drawing board. This is the definitive story of a seismic shift that’s occurred in the business world, in which coding skill trumps employment experience, pairs of undergraduates confidently take on Goliaths, tiny startups working out of an apart­ment scale fast, and investors fall in love.

Bill Gates Speaks

Author : Janet Lowe
ISBN : 0471401692
Genre : Business & Economics
File Size : 37. 43 MB
Format : PDF, ePub
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Love him or hate him, Bill Gates has single-handedly shaped the technological future of the twenty-first century. Created through the independent research of bestselling author Janet Lowe, Bill Gates Speaks documents the life and ambitions of one of the world's most unique business and cultural leaders. The only book to compile Gates' actual words-culled from articles, newscasts, and interviews-this profile reveals what Gates has to say on everything from financing a start-up to running a conglomerate, developing technology, to raising a family.

Media Now Understanding Media Culture And Technology

Author : Joseph Straubhaar
ISBN : 9781305533851
Genre : Business & Economics
File Size : 72. 89 MB
Format : PDF, Docs
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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Knowing Doing Gap

Author : Jeffrey Pfeffer
ISBN : 9781422163528
Genre : Business & Economics
File Size : 58. 83 MB
Format : PDF, Mobi
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Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

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