the new agent playbook 12 real estate techniques to accelerate your success

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The Leadership Playbook

Author : Nathan Jamail
ISBN : 9780698157026
Genre : Business & Economics
File Size : 75. 17 MB
Format : PDF
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The successful self-published author of The Sales Leaders Playbook writes his first mainstream leadership book There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by: Fostering employees’ belief in the culture of a company Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high Holding teams and individuals accountable Constantly recruiting talent ("building the bench") rather than filling positions only when they are empty Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

Account Based Marketing For Dummies

Author : Sangram Vajre
ISBN : 9781119224853
Genre : Business & Economics
File Size : 69. 79 MB
Format : PDF
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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate

The Playbook

Author : Barney Stinson
ISBN : 9781439199053
Genre : Humor
File Size : 84. 9 MB
Format : PDF, ePub, Mobi
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Bestselling author of The Bro Code, Barney Stinson of How I Met Your Mother fame, presents The Playbook—like Neil Strauss’s The Game for Bros, The Playbook offers advice on the many creative and resourceful ways Barney’s developed to wine, dine, and score with “The Ladies.” Since the dawn of history man has searched for the answer to the most fundamental of questions: “Why am I here…not banging chicks?” The search is over. Now, with the help of The Playbook, you’ll be able to approach any beautiful woman, discover her innermost passion, and use that to trick her into sleeping with you. You’ll master more than seventy-five seduction techniques, developed by pickup guru and all-around good guy Barney Stinson, guaranteed to turn you into a bona fide ladies’ man. Featuring the famous plays including: · The Lorenzo Von Matterhorn · Mrs. Stinsfire · The Ted Mosby · The Time Traveler · The “SNASA” · The Scuba Diver · The “He’s Not Coming” …and other greatest hits from Barney Stinson’s secret Playbook of legendary moves. So suit up and get ready to be schooled in awesomeness.

The Start Up Of You

Author : Reid Hoffman
ISBN : 9780307888921
Genre : Business & Economics
File Size : 36. 88 MB
Format : PDF, Mobi
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A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs. LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to: * Adapt your career plans as you change, the people around you change, and industries change. * Develop a competitive advantage to win the best jobs and opportunities. * Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth. * Take proactive risks to become more resilient to industry tsunamis. * Tap your network for information and intelligence that help you make smarter decisions. A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.

The First 90 Days

Author : Michael Watkins
ISBN : 1591391105
Genre : Business & Economics
File Size : 41. 64 MB
Format : PDF, Docs
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The international bestseller and globally acknowledged bible on leadership and career transitions Fully a quarter of all managers in major corporations enter new leadership roles each year. Whether their assignments involve starting a new job, being promoted internally, or embarking on an international assignment, how new leaders manage their transitions can mean the difference between success and failure. In The First 90 Days, Michael D. Watkins, a noted expert on leadership transitions, offers proven strategies for moving successfully into a new role at any point in one's career. Concise and practical, The First 90 Days walks managers through every aspect of the transition, from mental preparation to forging the right alliances to securing critical early wins. Through vivid examples of successes and failures at all levels, Michael Watkins identifies the most common pitfalls new leaders encounter and provides tools and strategies for how to avoid them. As hundreds of thousands of readers already know, The First 90 Days is your roadmap for taking charge quickly and effectively during critical career transition periods—whether you’re a first-time manager, a midcareer professional on your way up, or a newly minted CEO. Published by Harvard Business Review Press.

Wikinomics

Author : Anthony D. Williams
ISBN : 9780857895134
Genre : Business & Economics
File Size : 75. 39 MB
Format : PDF
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The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history. Wikinomics is the essential analysis of the new Web 2.0 world.

Fast Food Nation

Author : Eric Schlosser
ISBN : 9780547750330
Genre : Business & Economics
File Size : 40. 35 MB
Format : PDF, Docs
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.

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