world wide web marketing integrating the internet into your marketing strategy

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World Wide Web Marketing

Author : Jim Sterne
ISBN : 9780471217442
Genre : Computers
File Size : 22. 63 MB
Format : PDF, Docs
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File Size : 52. 47 MB
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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Marketing Communications

Author : Philip J. Kitchen
ISBN : 1861521960
Genre : Business & Economics
File Size : 41. 5 MB
Format : PDF, ePub, Mobi
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Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

The Advertising Age Encyclopedia Of Advertising

Author : John McDonough
ISBN : 9781135949068
File Size : 80. 67 MB
Format : PDF, Mobi
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Emerging Paradigms In International Entrepreneurship

Author : Marian Jones
ISBN : 9781845420635
Genre : Business & Economics
File Size : 30. 92 MB
Format : PDF, Kindle
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Emerging Paradigms in International Entrepreneurship consists of 15 articles organised into six broad themes of interest to scholars. . . which are likely to remain of interest for some time. Ben Oviatt, Journal of International Business Studies International entrepreneurship as a field of study is not necessarily confined to the internationalisation phenomenon, and recently advanced definitions suggest significant scope for the development and establishment of, as yet, undetermined parameters. Emerging Paradigms in International Entrepreneurship identifies key themes that collectively demonstrate the convergence of thinking at the interface between the disciplines of international business and entrepreneurship. These are: development of the field and the effects of international entrepreneurship on a new economy conceptual and paradigmatic developments international entrepreneurship and the internet as a developing research agenda contacts links and networks as process driven internationalisation cross-sectoral, cross-national and cross-cultural comparisons of entrepreneurship the experiential emphasis in entrepreneurial internationalisation. Explaining the complexities of enterprise in an international and sometimes global environment, this book is distinguished by the cross-disciplinary nature of its contributors and their efforts to develop new paradigmatic approaches in an area characterised by theoretical diversity and convergence. Appealing to researchers, academics and policymakers working in international business particularly the international growth and development of small firms and for entrepreneurship and small firm scholars this book is a must-have. Lecturers and students on post-graduate programmes would also be interested in the book as a reader.

Internet Applications In Euromarketing

Author : Erdener Kaynak
ISBN : 0789020335
Genre : Business & Economics
File Size : 71. 31 MB
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Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with traditional media, looks at ways to make banner ads pay off, highlights techniques for reaching older consumers via the Internet, shows how to take advantage of online word-of-mouth advertising, and more! The handy charts and tables in this well-referenced book make important points of information easy to access and understand. Internet Applications in Euromarketing looks in-depth at what works and what doesn?t, addressing the questions on marketers? minds (and some that many haven?t thought of yet), including: Where is a company?s marketing money best spent?what are the media effects for Internet exposure vs. television and print? Is it useful to mention a price, a rebate, or a gift to encourage the Internet user to move from the banner?s host site to the brand?s site? What are the Internet habits and preferences of seniors, and what are the best ways to reach them? Are banner ads that are disguised as messages from the user?s operating system more effective than those that simply appear as advertising? How can we generate word-of-mouth Internet communication?via e-mail, newsgroups, bulletin boards, chat rooms, etc.?and establish credibility? What are the advantages of online discussions over traditional focus groups?

Enabling Health Informatics Applications

Author : J. Mantas
ISBN : 9781614995388
Genre : Computers
File Size : 54. 31 MB
Format : PDF
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Informatics and technology have long been indispensable to the provision of healthcare and their importance continues to grow in this field. This book presents the 65 full papers presented at the 13th annual International Conference on Informatics, Management, and Technology in Healthcare (ICIMTH 2015), held in Athens, Greece, in July 2015. The conference attracts scientists and practitioners from all continents and treats the field of biomedical informatics in a very broad framework, examining the research and applications outcomes of informatics from cell to population, and covering a number of technologies such as imaging, sensors and biomedical equipment as well as management and organizational subjects such as legal and social issues. The conference also aims to set research priorities in health informatics. This overview of current research and development will be of interest to all those whose work involves the use of biomedical informatics in the planning, provision and management of healthcare.

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