you may also like taste in an age of endless choice

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Author : Tom Vanderbilt
ISBN : 9781471100079
Genre : Self-Help
File Size : 82. 84 MB
Format : PDF
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Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of 'thumbs' and 'likes' and 'stars,' to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.

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Author : Tom Vanderbilt
ISBN : 9780307958259
Genre : Social Science
File Size : 82. 80 MB
Format : PDF, Kindle
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Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask. From the Hardcover edition.

Pretentiousness

Author : Dan Fox
ISBN : 9781566894296
Genre : Art
File Size : 39. 46 MB
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Pretentiousness is for anyone who has braved being different, whether that's making a stand against artistic consensus or running the gauntlet of the last bus home dressed differently from everyone else. It's an essential ingredient in pop music and high art. Why do we choose accusations of elitism over open-mindedness? What do our anxieties about "pretending" say about us? Co-editor of frieze, Europe's foremost magazine of contemporary art and culture, Dan Fox has authored over two hundred essays, interviews, and reviews and contributed to numerous catalogues and publications produced by major international art galleries and institutions.

Traffic

Author : Tom Vanderbilt
ISBN : 9780307373175
Genre : Social Science
File Size : 64. 19 MB
Format : PDF, Docs
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Driving is a fact of life. We are all spending more and more time on the road, and traffic is an issue we face everyday. This book will make you think about it in a whole new light. We have always had a passion for cars and driving. Now Traffic offers us an exceptionally rich understanding of that passion. Vanderbilt explains why traffic jams form, outlines the unintended consequences of our attempts to engineer safety and even identifies the most common mistakes drivers make in parking lots. Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the quotidian activity of driving to uncover the surprisingly complex web of physical, psychological and technical factors that explain how traffic works.

Magic And Loss

Author : Virginia Heffernan
ISBN : 9781439191712
Genre : Social Science
File Size : 21. 39 MB
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Just as Susan Sontag did for photography and Marshall McLuhan did for television, Virginia Heffernan (called one of the “best living writers of English prose”) reveals the logic and aesthetics behind the Internet. Since its inception, the Internet has morphed from merely an extension of traditional media into its own full-fledged civilization. It is among mankind’s great masterpieces—a massive work of art. As an idea, it rivals monotheism. We all inhabit this fascinating place. But its deep logic, its cultural potential, and its societal impact often elude us. In this deep and thoughtful book, Virginia Heffernan presents an original and far-reaching analysis of what the Internet is and does. Life online, in the highly visual, social, portable, and global incarnation rewards certain virtues. The new medium favors speed, accuracy, wit, prolificacy, and versatility, and its form and functions are changing how we perceive, experience, and understand the world.

Curation

Author : Michael Bhaskar
ISBN : 9780349408705
Genre : Business & Economics
File Size : 87. 16 MB
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Curation, or the art of selecting useful information to form meaningful collections, is the new buzzword that tech companies and media professionals have eagerly latched on to. But curation is a far more powerful and deeply relevant idea than we give it credit for. It answers the question of how we make sense of a culture in which problems are often about having too much, and shows how we keep growing in a world of excess. Acts of selecting, refining and arranging to add value help us overcome information overload. This book highlights the numerous places in which this simple but forceful skill is increasingly felt: in art and on the Web, but also in retail and manufacturing, high finance and government policy. CURATION is an exciting and wide-ranging work of business-oriented non-fiction incorporating the latest thinking in economics, technology, business strategy, complexity theory, media and psychology with strong narratives and big ideas. Through powerful personal stories about real jobs, lives, companies and industries fighting to thrive in crowded markets, it reveals how a little-used word from the world of museums became a crucial business strategy for the 21st century. Curation is one of the most gripping and unignorable business ideas for our time, and organisations and individuals who make the most of it will position themselves to grow.

The Age Of Persuasion

Author : Terry Edward O'Reilly
ISBN : 9781459609358
Genre : Advertising
File Size : 64. 18 MB
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Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.

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