you may also like taste in an age of endless choice

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You May Also Like

Author : Tom Vanderbilt
ISBN : 9780307958259
Genre : Social Science
File Size : 51. 83 MB
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Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask. From the Hardcover edition.

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Author : Tom Vanderbilt
ISBN : 9781471100079
Genre : Self-Help
File Size : 65. 67 MB
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Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of 'thumbs' and 'likes' and 'stars,' to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.

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Author : Tom Vanderbilt
ISBN : 9780307402646
Genre : Social Science
File Size : 59. 2 MB
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From the bestselling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us. Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products? In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal how our taste buds, which can only recognize five tastes, interact with our olfactory systems and our memories to create an astounding array of flavours. He shows how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how companies like Netflix can make or lose millions based on their ability to predict what we will enjoy. Like his bestselling book Traffic, Vanderbilt's new book takes us on a stimulating and surprising intellectual journey that helps us better understand our world and ourselves, and the things we so often take for granted. From the Hardcover edition.

Pretentiousness

Author : Dan Fox
ISBN : 9781566894289
Genre : Art
File Size : 75. 46 MB
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Pretentiousness is the engine oil of culture; the essential lubricant in the development of all arts, high, low, or middle.

Traffic

Author : Tom Vanderbilt
ISBN : 9780141923703
Genre : Social Science
File Size : 28. 99 MB
Format : PDF, Kindle
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Get stuck in ... Why do some people become demons when they get behind a wheel? Why does the other lane always move faster? Why do New Yorkers jaywalk (and nobody does in Cophenhagen)? And why should you never drive with any beer-drinking, divorced doctors named Fred? Driving is about far more than getting from A to B. As Tom Vanderbilt's brilliant, curiosity-filled book shows, it's actually the key to deciphering human nature and ... well, pretty much everything. From the etiquette of horn-honking to bumper stickers you should avoid, from gridlock in ancient Rome to why getting rid of road signs actually reduces accidents, Traffic will change the way you see yourself, and other people (and not just through your windscreen).

The Book Of Isaias

Author : Daniel Connolly
ISBN : 9781250083074
Genre : Biography & Autobiography
File Size : 27. 32 MB
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**One of Southern Living's Best Books of 2016** A fast-paced nonfiction narrative that will help you understand today's immigration battles 18-year-old high school senior Isaias Ramos plays in a punk rock group called Los Psychosis and likes to sing along to songs by Björk and her old band, the Sugarcubes. He’s so bright that when his school’s quiz bowl goes on local TV, he acts as captain. The counselors at school want him to apply to Harvard. But Isaias isn’t so sure. He's thinking about going to work painting houses with his parents, who crossed the Arizona desert illegally from Mexico. Despite the obstacles and his own doubts, Isaias sets out on the journey to become the first in his family to go to college. He faces make-or-break standardized testing, immigration bureaucracy and absurdly high college costs. And most importantly, the siren song of doubt. This simple story reflects broader truths. Mexican immigration has brought the proportion of Hispanics in the nation’s youth population to roughly one in four. Every day, children of immigrants make decisions about their lives that will shape our society and economy for generations. In the tradition of Friday Night Lights and A Hope in the Unseen, this deeply human narrative offers a powerful antidote to the heated political rhetoric about immigrants and their children.

Survival City

Author : Tom Vanderbilt
ISBN : 9780226846958
Genre : History
File Size : 28. 98 MB
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On the road to Survival City, Tom Vanderbilt maps the visible and invisible legacies of the cold war, exhuming the blueprints for the apocalypse we once envisioned and chronicling a time when we all lived at ground zero. In this road trip among ruined missile silos, atomic storage bunkers, and secret test sites, a lost battleground emerges amid the architecture of the 1950s, accompanied by Walter Cotten’s stunning photographs. Survival City looks deep into the national soul, unearthing the dreams and fears that drove us during the latter half of the twentieth century. “A crucial and dazzling book, masterful, and for me at least, intoxicating.”—Dave Eggers “A genuinely engaging book, perhaps because [Vanderbilt] is skillful at conveying his own sense of engagement to the reader.”—Los Angeles Times “A retracing of Dr. Strangelove as ordinary life.”—Greil Marcus, Bookforum

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